May 23, 2013 at 4:00 PM
The promise of social media was once "one-to-one engagement" and "relationship building" ... but somehow "building a relationship" in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
How the heck did this happen?
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Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well .... subpar (to put it nicely).
Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, "give the people what they want."
May 22, 2013 at 5:22 PM
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.
A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.
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“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% said they had used social media to sell.
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