June 19, 2013 at 4:00 PM
We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about what to do after you've got a few workflows under your belt.
June 19, 2013 at 12:30 PM
In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies.
The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a
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June 19, 2013 at 8:00 AM
Small businesses are deceiving. Why? Because there's really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them -- they're all pretty ... big.
If we were playing a game of Truth or Dare right now, and I choose "Truth," and your question was "What are you doing right now?," my answer would be "Sleeping."
That's a lot of what-ifs, but it's my way of telling you that today is day one of a three-day staycation that I am so excited for. But it's also my way of showing you that I love you, dear reader.
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June 18, 2013 at 4:00 PM
Small businesses don't exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it's no wonder 59% of small business owners say it's harder to run a small business now than it was just five years ago.
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