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The Pros and Cons of Form-Free Content (And Which to Choose)

Posted by Corey Eridon on Wed, Feb 22, 2012 @ 11:30 AM



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free content debate

There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is?

It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis.



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How to Use Internal Linking to Improve Your Website's SEO

Posted by Brian Whalley on Wed, Feb 22, 2012 @ 08:00 AM



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internal links

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.



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How to Use Content to Drive Referrals and Upsell Customers

Posted by Patrick Shea on Tue, Feb 21, 2012 @ 04:00 PM



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upselling and referrals

Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it's constantly creating to drive more revenue from its existing customer base.



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How to Master Pinterest for B2B Marketing

Posted by Rebecca Corliss on Tue, Feb 21, 2012 @ 11:30 AM



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Pinterest for B2B

Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...



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How to Write Call-to-Action Copy That Gets Visitors Clicking

Posted by Magdalena Georgieva on Tue, Feb 21, 2012 @ 08:00 AM



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compelling calls to action

Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.



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