When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was ... indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.
May 24, 2013 at 9:01 AM
If you had to market a final season premiere of a TV cult classic that wouldn't appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience.
May 23, 2013 at 4:00 PM
The promise of social media was once "one-to-one engagement" and "relationship building" ... but somehow "building a relationship" in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
How the heck did this happen?
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Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well .... subpar (to put it nicely).
Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, "give the people what they want."
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