Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.
June 17, 2013 at 8:00 AM
Today kicks off National Small Business Week. I have a very personal history with small businesses, and because of that history, I often recommend to many people coming out of college that they try to find a job at a small business if they can. Here's why.
June 16, 2013 at 9:00 AM
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of -- especially while we've been busy prepping to celebrate Father's Day today.
Marketing can be an amazing thing. If done right, campaigns can make you feel something -- happy, sad, or just a little bit closer to your fellow human beings.
If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company's trying to be funny or cringeworthy, sometimes it just misses the mark and ends up straight up awkward.
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June 14, 2013 at 12:52 PM
Want to see the best response ever to a crisis currently making news around the world?
There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers, were sharing explicit emails and photos that denigrate women. The kicker: this happened at a time when Australia has been actively encouraging women to join the Army.
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