Earlier this week, Facebook announced it will finally be rolling out Facebook Timeline to all users in the next few weeks, replacing the design of existing personal profile pages. While Timeline won't directly affect the look of your Facebook business page (yet), the rollout does have some powerful implications for marketers. You can read more about those implications here.

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. 

Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” It’s undoubtedly one of the most important areas on a website. That’s understandable; it’s a company’s virtual front door, and, in most cases, it gets the majority of the traffic. While homepages generally get the most love, I find it surprising that so many do a poor job of generating leads or sales. With so much dedication and attention, why is the performance of these homepages so lackluster?

Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company?

One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact.

There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report, only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Lead scoring can not only help your sales team prioritize leads so they focus on the best ones first, but it can also show how high in quality the leads you deliver to them are. Yes, lead scoring can be a great tool for a lot of businesses, but there are also times when implementing a lead scoring process can be a big waste of marketers' time. 

Let's be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase "meat-and-potatoes, meat-and-potatoes" over and over, and it wouldn't make a difference. So to optimize our communication's effectiveness, let's strategize more efficient messaging to change the perception around marketers' conversations and engagement. Whatever that means.