There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is?

It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis.

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.

Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it's constantly creating to drive more revenue from its existing customer base.

Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...

Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.