Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.
Today kicks off
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of -- especially while we've been busy prepping to celebrate Father's Day today.
Marketing can be an amazing thing. If done right, campaigns can make you feel something -- happy, sad, or just a little bit closer to your fellow human beings. 
