You're a rockstar inbound marketer. You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. Come on, what's more rockstar than that?

It's college graduation season! Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. What's missing? A crash course when it comes to what marketing students actually need to know to enter the real world of marketing.

What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet. The study sought to identify how post topics relate to engagement, which can help marketers understand which of their content is the most effective at getting fans to engage with their Facebook business page -- both organically, and through Facebook ad and Sponsored Stories promotion.

Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English.

I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability.