John Baronello

John Baronello, Group Director, Digital Intelligence, Cardinal Path John is a thought leader in the digital intelligence space responsible for driving revenue enhancement and strategic growth opportunities via analytic research for clients. He specializes in applied analytics to understand how the digital consumer interacts with brands by creating segmentation, exploratory analysis, and predictive modeling applications that are used to optimize digital marketing and website strategies. Previously the Director of Marketing and Customer Analytics at Walgreens, John guided the development of a common analytics framework used across the company to influence decision-making, especially focused on building a customer-centric organization.