Mark Ingwer is a business psychologist and the founding partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in consumer and business insights. He has over 25 years experience applying his unique blend of psychology, marketing and business acumen to helping companies optimize their brand and marketing strategy based on an in-depth understanding of their customers. He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare and advertising. Mark is a frequent speaker and media source and has been featured in publications such as Businessweek, The New York Times, Crain's New York Business, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Marketing News and Advertising Age. He is the author of the highly acclaimed book "Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of your Customers," published by Palgrave Macmillan in 2012.
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