There are a ton of ideas out there on how to come up with content inspiration when you're stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it's so good, even the New York Times approves.Read More
We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something?Read More
Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue.Read More
Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years -- and how those changes just keep on coming.
We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don't know anything about the industry you're writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career.