There are a ton of ideas out there on how to come up with content inspiration when you're stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it's so good, even the New York Times approves.
April 27, 2013 at 9:00 AM
There are a ton of ideas out there on how to come up with content inspiration when you're stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it's so good, even the New York Times approves.
April 25, 2013 at 9:00 AM
We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something?
April 17, 2013 at 2:00 PM
Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I'm trying to say is ... no one can resist an underdog.
Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue.
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March 17, 2013 at 9:00 AM
Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years -- and how those changes just keep on coming.
March 8, 2013 at 9:00 AM
We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don't know anything about the industry you're writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career.
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