May 17, 2013 at 9:00 AM
You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year's emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+.
We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words -- oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they're drafting those blog posts, designing those calls-to-action, or segmenting that email list?
When it comes to the role of business blogging in inbound marketing, there's no question that it fits quite nicely into the 'Attract' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website.
April 25, 2013 at 2:00 PM
If you're anything like me, you love LinkedIn not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone's favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy.
If you're the proud owner of a Facebook business page, your page's mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
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