Trades shows and events. A marketer's best friend? Or too old-school?
I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I'm all about finding ways to draw people in instead of interrupt them to get my message heard.
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April 8, 2013 at 2:00 PM
March 21, 2013 at 2:00 PM
Marketers ... we're on the hook for lead gen. Marketers ... we're on the hook for using social media, too. Those two things ever seem at odds with one another?
Maybe. Because aside from just publishing more links to landing pages, the ways you can generate leads on social media sometimes seem a little lacking. But you can scale your social media lead generation if you do one thing extremely well: Grow your social media reach. Think about it. You can't really do some crazy hacky stuff to generate more leads on a site over which you have no control, right? So exercise what you do have control over -- the number of people who have an opportunity to convert on the lead generation content you publish to social media.
Vine. It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what's working? What's not? Any guidance here, people?!
In some way, shape, or form, 
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