February 15, 2013 at 9:00 AM
A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that?
Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there's a substantial world beyond those important yet simple measurements.
It’s almost here -- the turn of the new year. And you know what that means ... This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals, too?
November 15, 2012 at 9:00 AM
September 27, 2012 at 2:00 PM
Everyone wants to market their product like Apple. No surprise there.
But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. And you know what? We learned a thing or two about product marketing there, too.
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