A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that?
Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there's a substantial world beyond those important yet simple measurements.