COMMENTS
Web 3.0 really!? Ugh, the term just makes me cringe. One more new buzz word to throw at clients to scare the crap out of them. I understand the purpose here but why do you need to label it like this. I never liked the term web 2.0 because of what it made people think of (glossy buttons and line pattern schemes) and I don't think the term web 3.0 is going to do much for us as an industry either. Why can't we just say things are evolving and here's what that means. I am now primed and ready for the onslaught of "are you web 3.0 ready?" blog posts. ;)
Great Blog. clear thinking.
Loved rule 4 "Balanced Strategy"
Thank you and well Done!
Brian McIver linkedin
BMAC Consultants
I know what's going on, and I'm no idiot, but I still haven't seen an definition of web 3.0 that I can understand. Unfortunately this article doesn't help. It's "all about data" ... ? Really? Now I get it.
Whatever. Waste of article.
Maybe you should call it Web 2.5? ;^) If you're just taking/manipulating data created using Web 2.0 applications, nothing about the Web has changed, just the way you're using the existing data.
Judging from the negative comments that are appearing, my guess is that Web 3.0 WILL be a big deal. It's usually the nay-sayers that jump out first screaming, "no, no, no...!" I saw the same ruckus during the introduction of the iPad, "nothing more than nine iPhones taped to a serving tray!" That one was my favorite.
For the gentleman that hasn't heard a good explanation of what Web 3.0 really is, let me simplify it: It's about stuff.
Where to find your stuff
Where to put your stuff
Where to find other peoples stuff
How to sell your stuff
How to store and retrieve your stuff
Or as George Carlin put it, "...a place for your stuff."
With the shift to a more digital workspace, you still have the same issues as in a brick-and-motar world: inventory.
If you want to open the next Nieman-Marcus, you have to find the property, build the store, find the suppliers and create a supply chain. You have to stock the store, market your products, find buyers, deliver the sold items and keep track of all of this.
What's the difference between that and digital content? Nothing.
But as content gets bigger and bigger every day, storing, distributing and keeping track of it gets more difficult.
Think of Web 2.0 as the birth of the Industrial Age
Think of Web 3.0 as Henry Ford creating the assembly line.
Good comment Jay. Agree with you totally with you totally that as content gets bigger and bigger it definitely gets harder to store, organize, distribute and track. If naming the convention about getting smarter and more proactive about taking proper care and dedicating the necessary resources to make that happen Web 3.0 I am all for it. :)
Hoffman has made a pretty large leap by trying to predict what trends are next. As is with any technology, it can change as quick as someone coming up with an idea as revolutionary as Google's search engine or Apple's iPhone. I'm a bit more hesitant to take his predictions as gospel, but I understand his thought process.
As I see it now, I do see 3.0 leveraging people's data. Companies would be foolish not to data mine. But that's assuming that no one creates a new platform or a new way to use the Internet. Someone or some company could come out with an idea to completely revolution who we interact with each other.
www.keepthepeakunique.com
Sean Mitchell
This is a really good, easy-to-follow explanation of Web 3.0 (a.k.a. The Semantic Web or Linked Data) from a marketing standpoint:
Nine Ways the Semantic Web of Data Will Change Marketing
http://www.hvacrbusiness.com/news/article/1512/nine_ways_the_semantic_web_of_data_will_change_marketing_.aspx
And more at our blog:
The Semantic Web: Repository-less Master Data Management?
http://enterworks.wordpress.com/2010/09/03/the-semantic-web-repository-less-mdm/
Matthew, thank you for the comment. I just had an interesting discussion with some friends about this and the myriad of concepts of what Web 3.0 is (or will be). I think what, in essence, people are trying to do is foretell the future of technology that hasn't bee invented yet.
One of my buddies gave me this line, "I think Web 3.0 will take the internet out of being the internet. Meaning, we'll look at it as we do electricity, plumping and the phone. We're no longer concentrating on how it works, but accepting that it does work and how we can exploit that. Just like when you turn on the faucet, turn on the TV or ring someone on the phone. We've got this ability, now what do we do with it?"
It's an interesting projection, and I like it. Regardless of how we will define it in the future, data filing and organizing and grouping will be a very good thing for someone to address in a "10 Xs better than anyone else" kind of way.
Every day I wish there was a system which automated my stuff, from my latest passwords to where I filed which version of X, Y and Z. It's time.
The work is just waiting to be done by folks with the smarts, the resources and open minds. Chances are we begin to see serious product around this pretty soon, I bet.
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Yes I do agree and I'd like to add that as far as I understood, it looks I am doing pretty well on following these points. Thank you for the excellent inspiration.
Here's how I put it.
Web 1.0 was you
Web 2.0 was/is us
Web 3.0 is me.
Mint.com as a 3.0 company? I doubt it. Twitter, Facebook and Groupon are all data companies. I agree that the paradigm shift is Internet of Things. Or, as Jay and the late great George puts it... The Internet of Stuff.
Yes, I agree. Insightful and helpful and seems to make sense for building $1B valuations. It's typically about attracting the right people and retaining them (but its really hard to do)
Like the post, more people are blogging and companies are now engaging with clients online that's a great thing as it encourages transparency. Our use of the web and the way we communicate has evolved. Look forward to reading more.
While I agree in principle,
"In the future, product managers and marketers will need to gain the skills of data scientists.", first we need to get over our current overly zealous state of data hoarding, "analysis paralysis", and gathering mounds of data. Yet, fail to quickly extract insights to implement actionable tactics to create results.
To a certain degree, marketing automation tool vendors are adding complexity to our current obsession with metrics, analyses, benchmarking rpts.
What marketers and companies really want is "simplicity" i.e., net out all the links, hits, charts and graphs and point me to the answer!
I thought the blog post was basic. I liked #10. The comments were very beneficial. Jay, great explanation. In my last seminar, I heard 10 different definitions of 3.0. They all seemed to be using the same tools to gather, sort, store and spread data.
You completely missed the mark with this article. This described web 2.0.
It seems to me that to speak about transition on 3.0 still rather early. All possibilities 2.0 aren't used yet.
The explanation of Rules for succeeding web is very easy to follow.This article is good and useful.
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Tom
Great post. sounds more on strategy than on marketing. However, a necessary piece for entrepreneurs.
This definitely highlights the need to make not only a web presence for you/your business/your brand on the internet. A solid web presence starts with a solid website, and the community you build around that is a second, vital layer. blog.andyswebtools.com