COMMENTS
In theory this sounds great to me. If I build websites with great content, then people will "+ 1" it and I'll climb up the rankings, right? Except that when people search google and find a site that provides them with what they want, how often are they going to hit the back button to the search results and click +1? I wouldn't think that is too likely. So although I like the idea, I dont know how valuable it'll be in practice.
Google should thank Facebook for conditioning the world to "like" content in a public display. Adoption of +1 will be easy.
The impact of +1 on SEO will be HUGE. Now, marketers will obsess over rankings (yes, rankings) and +1's. The search listings with more +1's will be more influential.
Marketers that have resisted being social will be in a catch up mode.
It's more important than ever for marketers to get their employees to be social with work related content.
You make a good point about not trying to understand the details of every new change and to focus instead on the pattern, which is making business social. But are the days obsessing over keyword rank really over, and will this be reflected in Hubspot tools?
I take it you need to be using Chrome to see the +1 button?
It's like Reddit, but tied directly into search. I think this is really cool and will make Hubspot's tenets (and our tenets at Right Source Marketing) of marketing with content to generate inbound interest even more significant. Quality, rather than quantity of keywords, will become more important. Can't wait to see how this works out.
I don't know about you, but this is pretty exciting to me. Another option for sharing online, built into a tool that billions of people across the globe already use? Awesome sauce.
RE SS: I'm using Firefox and it works fine. You may have to enable it in Google Experimental though.
This is really good news for those you genuinely put out quality content..another attempt to move away from lite weight, ad heavy content sites.
Let the gaming begin. I'm already hearing rumblings of people who are calling friends, neighbors and family to +1 their sites. Not sure how far that will go in the scheme of things. It will be interesting to see how long this will take to go from experimental to live. The thing is, will people search 2, 3 or even 4 pages deep to find the sites with the most votes or still be impressed by those coming up on page 1. Time will tell...
As someone who works in the digital marketing (and knows Google AdWords), this is borderline revolutionary for me.
Yes, Google is taking a page out of Facebook's mantra but also social media in general, which is intrinsically centered on the user -- user-driven and user-focused.
It's a smart move to slowly transform the technical guise of Google into an experience that is more explicitly based on the user's interaction. Now a user can click that +1 and know they've had a positive impact on that site.
Geez not another like button to add to my sites. Shame Google & FB won't play nice and share their data.
+1 is not yet active in the UAE. Wonder when it will start showing up here. pretty useful concept i'd say.
Now that the Great GOOG has transitioned into a social content engine, it's a wide open opportunity for someone to actually get back to making a good search engine.
This is the beginning of something that will affect the way SEO is done and thought of in a whole new way.
I think its time to start working out strategies all over again guys (and ladies to be p/correct).
**(thinking to himself) Gotta get my phone book ready to start calling those long lost friends and have them +1 my site**
Not sure about this. When people to go to FB, they are going there to participate in this type of activity, but when doing web research, I don't know that people will stop to click on a button when they are actively doing something else. It will be interesting to see how this works...or doesn't...
I think it's a good idea, and can imagine AddThis will be right on the money including the +1 button to its array of social networks.
Why would I +1 a site from the search results, I won't know if it's deserving until I've been there and I won't be bothered to go back to the search results just to hit +1.
I want s button on my site like facebook like!
FWIW - I also would love to see Google provide me a -1 option so I can help rid the world of spammy linkbait sites:)
Internet Privacy Takes a Hit/
This is a really bad idea on so many levels, that are not blatantly obvious.
The +1 requires you to be logged into your Google Profile so it can track your usage. Marketers may be salivating at the chance for this type of metric, but I cringe at the idea that I may be tracked / spammed or otherwise just because I visited a site with my personal profile exposed.
Its like opt in browser cookies on steroids/
The simple reason this is bad...
Organic search data will be skewed by a sample audience using Google +1 actively.
Will Google become like American Idol? Vote or be stuck to listen to the singers voted in by 14 year old girls?
Personally, if +1 really starts to affect search result? I would seriously campaign business users to use Bing (that is until they start the same nonsense).
I think I'm wound up enough to expand on this on my blogwww.directoryservices.com/blogs You won't have to login to read it...
Not good! Google is out for Google. With the addition of +1 Google has just given everyone on the Internet an opportunity to skew results. And, who benefits here?...GOOGLE! Why?... because the solution for marketers is going to be buy more Google Ads! hummm And don't get me started about lack of privacy!
Intresting ideas and thought ozzing out here