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Book Review: Guy Kawasaki's Enchantment

 

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enchantmentWhen Guy Kawasaki gave me the opportunity to read his new book Enchantment before it was released, I jumped at it. It turns out, my excitement wasn’t let down. The book is great.
 
Guy defines Enchantment as the ability to fill people with “great delight.” And describes how much easier it makes difficult tasks like making tough decisions, changing habitual behavior and defying conventional wisdom. The book is designed to give the reader the tools necessary to become an enchanter.

Enchanting With Science

Coming from a very scientific point of view, I forget about the human element easily. Guy’s book teaches you the most most important parts with an eye on data based proof.
 
Enchantment shows us how to optimize interpersonal interactions, including everything from the most effective way to smile, to the best way to swear. It also tells us how to enchant our bosses, our employees and our customers.
 
Guy included chapters on using technology to enchant. He shows us how on Twitter, Facebook, blogs, email, presentations and even LinkedIn. If we’re trying to create new technology he also let’s us in on how to use enchantment to launch new products.

Recognizing that power as potent as enchantment can be misused, the book ends with a chapter on how to resist enchantment. Here we’re met with advice on protecting ourselves from shrewd and malicious confidence artists, sales people and pseudo experts.

I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in the world of digital social interaction and technology. We all need to be reminded of how to connect with real people in meaningful ways.

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comments Comments

Posted by Dan Zarrella on Thu, Apr 14, 2011 @ 12:00 PM

COMMENTS

I agree. Just finished it yesterday and I am enchanted by it! Small things that, when put into practice, can have a big impact. Highly recommend.

posted on Thursday, April 14, 2011 at 12:43 PM by Courtney

Enchantment is a great book! I bought my copy last week and I am on chapter 4 at the moment. If you want to learn how to enchant, then you got to read enchantment!

posted on Thursday, April 14, 2011 at 12:57 PM by Belize Hub

I couldn't agree more. Guy is unique in that he takes a theoretical concept like consumer enchantment and attaches real world examples and infuses practical advice. I got to see him a couple of times at South By Southwest and he seems like a genuinely good dude

posted on Thursday, April 14, 2011 at 1:00 PM by Shane Powers

I am definitely going to pick up a copy of this book. As a web marketing journeyman I how we interact with our target audience is crucial and we should invest in any tool that will help expand our influence.  
 
I will be reading it soon.

posted on Thursday, April 14, 2011 at 1:21 PM by Craig Desmarais

I just finished Guy's new book last night and agree with your review. It's a great book - a new age twist on How to Win Friends & Influence People. The Internet is becoming increasingly social, and mastering the art of "enchantment" is the key to many success stories. For anyone who is thinking about using social media as a way to connect and engage with people that they may not have had the opportunity to in the past, Enchantment is a must read.

posted on Friday, April 15, 2011 at 1:55 PM by EngagingDentists.com

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