COMMENTS
I am with you on every stat except for
1. Microsoft Tag is the leading technology used for mobile barcodes.
Refer to the chart "Used by top 100 US Magazines".
Is number three (3) referencing QR codes only? Not including Microsoft Tags?
In store product placement will be the catalyst for QR codes. More info, instant discounts etc.
The first infographic is very questionable. We've taken on countless hours of research regarding QR Codes and the data stating that the Microsoft Tag holding 81.6% of the magazine market is laughable. Perhaps we're not reading any of the top 100 publications?
While it's certainly tough to ascertain the exact market share of either 2D Barcode, I can't think of any compelling reason that anyone would want to use the Microsoft code given the few devices that can scan them.
Joe, Phil- I agree, it's likely that Mirosoft Tag adoption by consumers doesn't nearly match the magazine usage rate. I just reviewed the Nellymoser study that was referenced in the graphic. They got their data by looking at the top 100 magazines by circulation in the US for the months of September, October and November 2010. It's worth noting that to get numbers like that it'd probably just take one P&G-like or similar entity probably integrated Microsoft Tag across all their ad buys during part of that time period. Who knows what happened, but I bet they didn't get too many scans compared to ads with QR Codes :)
I'm new to QR marketing, and have a meeting in two days to discuss starting this at the college where I work. So should I be looking into QR codes, or Microsoft Tags? Help a newbie out!
Being a European I find these figures quite interesting but I wonder to which degree they are applicable to the European marketplace, which is quite different from the North American after all. However, I still see quite some value in the information to get a rough estimate of the situation.
@Lola I would go for QR. It's known worldwide and it's open source, which means that the API required for software implementation is available for free. Don't know if you need that now but it's always recommended to consider scalability when you choose a basic framework.
I wonder to which degree they are applicable to the European marketplace...I agree, it's likely that Mirosoft Tag adoption by consumers doesn't nearly match the magazine usage rate...........While it's certainly tough to ascertain the exact market share of either 2D Barcode.....
These will be handy for business cards! I hate typing stuff in to my contacts.
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