COMMENTS
Yes, we are using it! I had no idea we were until I checked for the property I advertise for a minute ago. Apparently, Hotpads post my ad automatically, when I post to the Internet through the Appfolio. Thank you, Appfolio! :)
I wonder how relevant online ads are becoming with AdBlock becoming more popular by the day.
If one third of advertisers are on FB then I would rather advertise somewhere else. My best friend advertised on LinkedIn and had better response. You can still use your Facebook page as the place they link too but get a different level of visibility.
You left out one little but important word: display. These numbers are for display ads, not ads in general.
"Facebook's dominance makes it clear that an impression isn't the metric online advertisers need to be concerned with."
I don't necessarily disagree with this statement, but can some please explain it?
It really depends on what your trying to sell. If your targeting B2C customers Facebook & Adwords are the way to go. Although saying that when I look back at our conversion rates (lead to customer) PPC is 10x lower than organic traffic.
@intransigent makes an important point... This is "display" ads. I suspect if we talked about "search ads" these numbers would be vastly different (and lean mightily toward the Goog).
The other important point (and to @Barret's question) is that these numbers don't demonstrate Facebook's "dominance" as a leader in display advertising - but rather their dominance as a Web property that generates a ton of traffic ("Winning" as @charliesheen might say). But in fact they actually suck rather extensively in CTR as compared to other properties. That said, I definitely agree with the point of the post - experiment - see if it works and move along quickly if it doesn't.
Facebook may not have much of a click through rate, but it is still a great place to link and ultimately driving more traffic to your website.
Facebook is taking over the internet.
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Facebook is the largest social network in all over the word.So i think this is very important to us,not only for Americans but also all of us.
Wow, I think that's so easy to believe in knowing that Facebook is very popular all over the world. U.S. Online ads will sure earn a big profit from it.
Facebook will only continue to grow as more and more Internet users come online in the next few years. Relevant and very targeted adds that address a specific and relevant need will continue to do well and increase. Non specific adds will in my opinion decrease.
interesting stats no doubt but I really like the comment about if a "third are on Facebook I'd want to advertise somewhere else" - ionteresting rationale. Surely though its about having a mix? and therefore using a number of media
I've been experimenting with trying to create some of those 'relevant and very targeted ads' praised above and am finding serious flaws in Facebook's current feature for targeting ads at pages and groups. Although you may think you are creating a target directed at a specific page/group, it's pretty clear to me that, for now, the target is really very pre-processed substitute for the real group/page name and may or may not be giving you the exposure you are after. See my blog post entitled "Facebook ads: Heartbreakingly close to useful"
As a user, I find FaceBook to be inane and insipid. So much stupid stuff and banal conversations, it's like being an adult in High School.
Having said that, if you have low-end, low-sophistication spectrum products, it is the right place to be to market your business.
In my opinion, the quality of the discussions on the Facebook have nothing to do with the sophistication of the participants when it comes to the purchasing power, services, and goods.