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Continuing his interviews with awesome people, David Garland features a husband/wife team for the first time when be brings Rob and Kim Kurgatroyd from Jet Set Life onto Rise to the Top.
Why are Kim and Rob awesome? They created their job of traveling
to the world’s most posh places. Hitting destinations in places like Italy, Monaco and St. Tropez, the couple does research, records videos and creates guidebooks for others who want to travel to such places.
They’re not a travel agency, just two people who love to travel. They can choose anywhere in the world. But it’s not all about parties and fun; it’s about finding the really cool spots inside a great location.
The duo is all about getting things done, though they don’t follow an A to Z or step-by-step process. As long as they hit the beginning, middle and end of each project, all is golden.
So what’s in the guidebooks? Specific places to check out, where to stay, what to check out at night. It’s not all the mainstream tourist-y things.
Set aside some time and watch the interview. Not only will you hear some of their crazy fun work stories, but also the marketing strategizing behind their fun and games.
Top marketing takeaways
- When your market is asking for something, sometimes you just have to give it to them.
- If you’re not careful, you will brand yourself as a how-to-make-money-online company. It will become very diluted in your audience’s minds; there is a lot of fluff out there.
- Don’t ignore the chance to help someone grow. Everyone needs some guidance on their way up the ladder.
And of course a life takeaway: If you’re passionate about what you’re doing, you can’t wait to share it, right? So, do more of the things you love to do and less of the things you don’t.