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Google Launches Facebook Competitor Google+

 

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Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Until then, let's take a quick look at what Google+ actually does.

google+

Circles+

The foundation of Google+ is something called Circles+. Google's belief is that existing social networks like Facebook and Twitter have failed at letting users connect with subsets of friends in an easy way. Friend lists were add-on features of most social networks, but they are at the foundation of Google+. Circles+ is a drag and drop system for organizing friends into different groups.

Google Circles resized 600

Video Chat and Photos

When it comes to photos, Google has a section for viewing, managing, and editing images and video. A Google+ user can see all of the images he or she has, but unlike Facebook, it is more than just photo tagging. Users can edit images, add photo effects, and edit sharing options.

Google has also create Hangouts, in hopes of increasing the adoption of online video chatting. The idea is to have designated chats that members in a group of friends could easily find and join.

Content Discovery

With Google+ comes yet another feature, Google+ Sparks. Each Spark is a collection of content on a subject that pulls in information using Google technology like Google Search. Sparks places Google not just in the content sharing business but also in the content discovery business. In addition, Google will be launching a mobile version of the entire Google+ system, starting with the Andriod operating system.

Google Sparks resized 600

Marketing Takeaway

It is clear that Google knows that the next step of its business is social. Marketers should understand that, with moves like Google+, search will only continue to get more social. Having and growing a social media presence will be critical to generating inbound leads in the future. That said, Google+ does lack the simplicity that enables Google Search to be successful. As marketers, we will need to understand how Google+ is adopted and how Google integrates it with other valuable properties like Google Search and Google Maps.

Google+ is currently available via invite only, but you can sign up to be notified when you can start using the platform.

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Posted by Kipp Bodnar on Tue, Jun 28, 2011 @ 03:38 PM

COMMENTS

I think this would be somewhat more successful than their previous attempts at social networking.

posted on Tuesday, June 28, 2011 at 3:49 PM by Gabrielle Jeans


Thank You - Google is easing into this, at least publicity-wise. 
Competition should improve everyone.

posted on Tuesday, June 28, 2011 at 6:04 PM by Debbie Williams


I'll be curious to see how accessible Google's social-networking offering is for screen-reader users like myself. Google is one of those companies that--presumably through no fault of their own--seems to have taken a hit-or-miss approach to accessibility. To give readers of this blog an idea of what I'm talking about here, I can use Google's search functionalities with no problem. As a matter of fact, the Google team was kind enough to create http://labs.google.com/accessible . This is a site wherein search results are ranked more or less according to accessibility of said websites. I have a Google account for my volunteer job, and while I couldn't set it up independently I can use the email feature just fine. Someone else had to set up the account because of the visual verification. Google does have an audio alternative, but some screen-reader users--myself included--have difficulty with those. In addition, the audio CAPTCHA'S are discriminatory because they exclude people who are deaf or hard-of-hearing. Other Google features though, such as Calendar and Docs, have little to no accessibility built in and require the use of a third-party app. This web app is in beta, and doesn't yet contain all the features. Getting back to Google+ though, I hope that accessibility won't be an after-thought as it seems to have been in many cases to date.

posted on Tuesday, June 28, 2011 at 10:03 PM by Jake Joehl


It is very interesting to hear that Google launches Google+ as Facebook competitor.I would like to visit the new Google+

posted on Wednesday, June 29, 2011 at 6:27 AM by Internet Blogs


I think the idea of different circles of Google+ friends as a fundemental concept within Google+ addresses a key weakness within Facebook, though I doubt if Google will be able to catch up fast enough. I, for one, have two Facebook profiles - one for family and close friends and another for business contacts and other acquaintances. I share different types of content with each group and it would obviously have been much easier for me if I could manage this from a single account profile. It will be interesting to see how this pans out.

posted on Wednesday, June 29, 2011 at 7:29 AM by Dror Orbach


It'll be interesting to see if Google's new network gets traction with businesses. Google already has a toehold with the at-work business audience. Products like Google Enterprise Search and Merchant Solutions are already used by businesses. Will business professionals use Google+ in addition to or as an alternative to Linkedin?

posted on Wednesday, June 29, 2011 at 11:29 AM by PWB Marketing


In my opinion, if you have different profiles or different privacy filters for different friends, then you have something to hide. Additionally, it means you are a different person in front of certain people, and you are insecure about who you are if you're not willing to share it will everyone. My facebook profile is connected to my friends, family, colleagues and clients, and I am not afraid to be myself to all of those different groups.

posted on Wednesday, June 29, 2011 at 12:52 PM by Amanda


yes! I have been waiting for this! It drives me nuts that Facebook did not have this feature organized better. There are certain groups that I want to post to.

posted on Wednesday, June 29, 2011 at 1:28 PM by Jenny Charbonneau


In responding to Amanda's post (2-3 comments up from me): I completely disagree when you say that having multiple profiles or acting differently around different people means you have something to hide or are insecure. Look at this two ways: 
 
1. Adaptability: If your best friend and you are having a conversation, and suddenly your boss walks into the room, does that conversation change at all? Do you tell your boss about your antics from last night, with your significant other, with friends? 
 
2. Choice. Sure, you CAN act the same or say the same things to everyone, but the fact is, in real life, you have a choice. If you want to tailor what you say and what you share with others (I would never tell my boss the things I tell my girlfriend), at least now you have a better CHOICE. 
 
If I knew Amanda, I'd probably tailor this post differently too...because life is about context, connection, and relationships, which are nuanced and never the same person to person.

posted on Wednesday, June 29, 2011 at 1:54 PM by Jay Acunzo


Do I tell my boss about my "antics" from last night? Sure. All the time. I don't post anything on the internet that I would be too ashamed to tell my boss about. The internet is a public place. No matter what kind of illusion Facebook/Google gives you of "filters".  
 
 
 
I may not have said it correctly in my first post. Obviously you shouldn't just "act the same" and "say the same things" to everyone so that you appear the same to everyone. The bottom line is, Facebook is a website. Everything you post will always be there (even if you "delete" it). If you are doing things that you are too ashamed to tell your boss about, you shouldn't be posting it on the internet AT ALL, even if it is "only visible to your friends."

posted on Wednesday, June 29, 2011 at 2:04 PM by Amanda


Amanda - that makes total sense, and sure sometimes people will tell their bosses about their wild nights. But lots of people want to customize what they say/do/share, even online. 
 
Google is being disruptive (again), and trying to avoid your point of "it's a website, it has to always be public to EVERYONE". Why? Why can't it be tailored to individual groups? 
 
I think that'll resonate well for most people too, and I hope this succeeds.

posted on Wednesday, June 29, 2011 at 2:07 PM by Jay Acunzo


Yes. People will definitely feel more comfortable believing that they are filtering what they are posting.

posted on Wednesday, June 29, 2011 at 2:12 PM by Amanda


I am interested to see how the launch of yet another soial networking site will hold up against Facebook, or even Twitter. As you can see, once Facebook was open to ALL users, MySpace didn't fare so well.

posted on Thursday, June 30, 2011 at 10:39 PM by Arran


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