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78% of Executives Say Having a Social Strategy Is Critical to Future Success [Infographic]

 

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Social enterprise software company Jive just released a new study called the Jive Social Business Index, which surveyed 902 U.S.-based executives at large and mid-sized companies.

A few interesting stats from the study include:

  • 53% of executives believe they must adopt social business or risk falling behind.
  • 70% of executives and 51% of millennials have downloaded at least 1 web-­based application for work use, either on their mobile device or personal computer.
  • 89% of executives, 88% of millennials, and 76% of general knowledge workers believe they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.

jive social business index infographic 1 resized 600

Marketing Takeaway

Yes, executives understand that having a more social business and marketing strategy is important, but few feel good about their current one. As a marketer, it is important to offer guidance to your management team as they develop and plan their social strategies. Also note the data about the desire to reduce time spent on email. This survey shows that as companies adopt social technology, they will be looking to reduce email usage. Email will still be an important component of marketing for years to come, so start planning to diversify your marketing strategies today.

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Posted by Kipp Bodnar on Wed, Jun 29, 2011 @ 12:39 PM

COMMENTS

Social media signage is the missing link in social media. I look forward to more social media being displayed for all to see.

posted on Wednesday, June 29, 2011 at 1:31 PM by Joshua Persky


If we ran things according to what executives happen to believe at the moment, more companies would be in trouble. Luckily, we have checks and balances, rather than knee-jerk pass-throughs of whatever executives have been exposed to lately. Jive Software, I like your company and product, but you can do better than this. 
 
And, ahhhh, infographics .... the pablum of the 2010 decade. Another "must have" for will'o'the'wisp executives and producers of information. Another way to create an impression without substance.

posted on Wednesday, June 29, 2011 at 1:32 PM by Cat


What is the age demo for millenials?

posted on Wednesday, June 29, 2011 at 1:59 PM by Joyce


Cat - infographics are a useful tool, not pablum... Especially for those for whom English is a second or third language.

posted on Wednesday, June 29, 2011 at 3:27 PM by Chris Moline, LEED AP


This post points to the fact what I have been telling business enterprises 3 years ago...social media, social networking and evolving forms of internet marketing now means business and how it will be conducted. Business and coporates are still trying to wrap their mind around this new technology. 
 
 
 
Love the infographic!

posted on Wednesday, June 29, 2011 at 5:07 PM by Will Dobbs


Great info - it's interesting that 8 out of 10 execs are on board, but I'm curious how willing those same execs are too put their money where their mouth is. Is there any information available from the same source that documents how much money they're willing to allocate towards social media?  
 
There's a big difference between commitment and investment!

posted on Thursday, June 30, 2011 at 1:45 AM by Downtown Dan


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