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This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships. Henry has a strong background in the fields of webhosting and ecommerce support as well as an extensive history of customer service best practices.
Register for Henry's joint webinar with HubSpot, How to Gain Customers and Increase Sales by Running Daily and Group Deals!
In Sunday papers all across the nation, retail outlets will run circular ads announcing their week’s sales. This model works beautifully for a brick and mortar outlet, where they not only increase their Sunday revenue, but also a steady influx for the rest of the week as well. The tradition has been going on for so long that household bargain hunters have grown accustomed to reading the ads before reading the news! Retail outlets have actually conditioned their shoppers to actively look for their ads every Sunday morning.
How can this basic concept be applied to an online store, where traffic is measured in hits and visits? How can an online store condition their shoppers to actively seek their sales? With regularly updated daily and group discount deals.
5 Reasons Why You Should Consider Offering Daily and Group Deals
1. Drive More Conversion With Urgency
Bargain hunters find it difficult to pass up a good deal, but a deal that’s got a limited life expectancy can be down-right irresistible to them. No one likes to think they’re missing a deal and that little bit of urgency can be all the motivation they need to make the purchase. A promotion that is constantly changing and updating on a daily or even hourly scale will be a magnet to your shoppers.
2. Increase Your Customer Base
While adding a short life span on the promotion can really drive those sales, it can also help increase your customer base. After all, if your regular customer isn’t interested in purchasing your daily deal item, perhaps they’ll share news of the deal with someone they know. Now think about this… What if you also persuaded your shoppers to share the deal with their friends in order to qualify for the offering? In this case, something like a group deal can further add that irresistible pull to the consumer by allowing them to not only partake in the offering, while also driving their acquaintances to your store. Increase your customer base by setting rules for the promotion.
3. Increase Your Social Media Exposure
Constantly updated promotions encourage shoppers to share your information with others. Today, the best way of doing this is through the various social media channels. Adding a group deal exclusivity to the promotion can drive this aspect even further. In today’s ecommerce world, sharing on Twitter is practically the same as sharing a clipping from the Sunday circular with your friend.
4. Clean House (Warehouse, That Is.)
The new model has arrived and you still have plenty of the old one. Offer it up as a daily or group deal and make room for the new model. Meanwhile you’re increasing your sales margin as quickly as possible before that older stock depreciates in value.
5. Condition Your Customers
Perhaps the most important reason for offering a daily or group deal – encouraging return visits. Once your customers and the general public become accustomed to your constantly updated deal offerings, they’ll start making your site part of their habitual bargain hunting process. Just as the Sunday circular ads have made household shoppers reach for that section of the paper first - before the news, comics, and crossword puzzle; your regularly updated deals will make your site one of the premiere places online shoppers will go to, just to see what’s on special for the day.
Photo Credit: Grzegorz Łobiński
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