And the daily deal site debate continues. Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday
eMarketer featured new data
from five different sources that still doesn't make a clear case for daily deal sites either way.
12 Interesting Statistics From Daily Deal Studies:
Source: Merchantcircle Survey, June 2011
- 58% of businesses cited customer acquisition as the top reason for liking daily deals.
- 42.4% of businesses cited i neffective customer acquisition as the primary reason for not offering a daily deal again.
Source: ForeSee Results Survey, March 2011
- 38% of daily deal buyers said they were already loyal to the business offering a deal.
- 31% of daily deal buyers said they were new customers
- 27% of daily deal buyers were swayed by a discount after having either visited only sporadically or had stopped patronizing the establishment altogether.
Source: Rice University Survey, June 2011
- 77% of deal buyers for Groupon, LivingSocial, Travelzoo, and BuyWithMe were new customers, all spent more than the deal's value, and an average of 20% of these new customers became repeat customers.
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Katherine 2:55 PM on July 19, 2011
I wish there was a daily deal site for B-B .... hey..., you guys are so good, maybe you should start one??
Kyle Deming 8:50 PM on July 19, 2011
It's not necessarily true that there is "no harm in experimenting." An ill-advised daily deal could lead to huge profit losses, a discounted perceived value of the product, and unsatisfied customers if the business can't service the additional customers adequately.
I'm all for testing but these types of real world tests should be approached very cautiously.
Darrell Ellens in Vancouver 4:13 PM on August 10, 2011
Thank you for the article, it's always nice to have up-to-date statistics that have important data for both the merchant and the Daily Deal companies. There are many new technologies being introduced every day that are improving the daily deal experience for customers, merchants and deal companies. Once again, thank you for sharing this study.