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#Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - http://bit.ly/Hub140

 

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Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 - http://bit.ly/Hub140  Tweet This

Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. #Hub140  Tweet This

.@oneforty created a directory of social media applications and the social media marketing tool SocialBase. #Hub140  Tweet This

The @oneforty directory will merge into the @HubSpot App Marketplace, the largest app store for marketing. #Hub140  Tweet This

Features from the @oneforty product SocialBase will be incorporated into the @HubSpot product. #Hub140  Tweet This

This acquisition of @oneforty comes just two months after @HubSpot acquired @Performable. #Hub140  Tweet This

In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. #Hub140  Tweet This

After Series D funding, CEO Brian Halligan (@bhalligan) said @HubSpot would acquire other inbound marketing companies. #Hub140  Tweet This

Having @oneforty join our team and working with them on transforming marketing is exciting, said @bhalligan. #Hub140  Tweet This

The combined social media expertise of @HubSpot + @oneforty will benefit all of our customers, @bhalligan said. #Hub140  Tweet This

The @oneforty CEO Laura Fitton (@pistachio) and her team will be joining @HubSpot's team in its Cambridge office immediately. #Hub140  Tweet This

The acquisition of @oneforty will grow the team at @HubSpot to 285 people. #Hub140  Tweet This

ABOUT HUBSPOT

.@HubSpot provides an all-in-one inbound marketing platform used by 5,000 businesses of all sizes. #Hub140  Tweet This

Posted by Kara Sassone on Thu, Aug 18, 2011 @ 03:30 PM

COMMENTS

Makes total sense. Congrats to OneForty and Hubspot

posted on Thursday, August 18, 2011 at 3:38 PM by Doug Kolmar


Congratulations! Gruv Media wishes Hubspot all the best in your new venture : )

posted on Thursday, August 18, 2011 at 3:42 PM by Gruv Media


Love the format of the press release. One tweetable statement after another. Very cool.

posted on Thursday, August 18, 2011 at 3:45 PM by Chuck Jones


A union made in inbound heaven ;-) So happy for Hubspot and Oneforty!

posted on Thursday, August 18, 2011 at 3:46 PM by Tina Behnke


Nice move by HubSpot. Also, the format of this post nice!

posted on Thursday, August 18, 2011 at 3:49 PM by Bilguun Ginjbaatar


Congrats on the acquisition, making a valuable resource even stronger. But the @Hubspot and "Tweet This" interruptions in and after every statement puts a strain on the reader to easily catch the flow of the overall piece. Conflicting priorities in play. Surely, you'll refine all this . . . right?

posted on Thursday, August 18, 2011 at 3:52 PM by Perry Alexander


What happens to those of us who have upgraded to Performable. How do we utlize oneforty.

posted on Thursday, August 18, 2011 at 4:00 PM by Jon


Congratulations, Great addition. However,I must say I totally agree with Perry Alexander, I was really turned off by this "Tweet This" push you are doing. Hope the blogger community does not follow this trend.

posted on Thursday, August 18, 2011 at 4:04 PM by Sherry Nouraini


For those of you with customer questions, here is a link to some answers: http://bit.ly/qQibnr

posted on Thursday, August 18, 2011 at 4:11 PM by Kara Sassone


Congrats, Hubspot!

posted on Thursday, August 18, 2011 at 4:36 PM by Tracy Terry


love this - congrats on the acquisition!! yes, the 'tweet this' makes me want to puke and never come back :) #justsayin

posted on Thursday, August 18, 2011 at 4:57 PM by Greg Goodson


Jon-the OneForty functionality will be folded into our existing product lines which will benefit all customers. Specifically into the marketplace and our social media product.

posted on Monday, August 22, 2011 at 7:46 AM by David Cancel


Thank you for your great article and I enjoyed reading it keep the good work.

posted on Saturday, September 10, 2011 at 7:28 PM by Burberry Outlet


Comments have been closed for this article.