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Marketing Lessons from LL Bean

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Here are 2 quotes I liked from LL Bean from the new book on his life and the business:

"Sell good merchandise at a reasonable profit, treat your customers like human beings, and they'll always come back."

"No doubt a chief reason for the success of the business is the fact that i tried, on the trail, practically every article I handle.  If i tell you that a knife is good for cleaning trout, it is because I found it so.  If I tell you a wading boot is worth having, very likely you might seen me testing out at the Merrymeeting Bay."

-- Brian Halligan.

Posted by Brian Halligan on Wed, Jan 03, 2007 @ 11:01 AM