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Marketing Lessons from LL Bean

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Here are 2 quotes I liked from LL Bean from the new book on his life and the business:

"Sell good merchandise at a reasonable profit, treat your customers like human beings, and they'll always come back."

"No doubt a chief reason for the success of the business is the fact that i tried, on the trail, practically every article I handle.  If i tell you that a knife is good for cleaning trout, it is because I found it so.  If I tell you a wading boot is worth having, very likely you might seen me testing out at the Merrymeeting Bay."

-- Brian Halligan.

 

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Posted by Brian Halligan on Wed, Jan 03, 2007 @ 11:01 AM

COMMENTS

I very much agree with the first point. Sometimes I think, keep you customers close and your prospects even closer. Customers are just like you and me when we go to buy things, we need good prices and hospitality. We can even trade good prices for hospitality.

posted on Thursday, January 04, 2007 at 2:21 AM by Nader Soliman


Comments have been closed for this article.