Kittens are so darn cute and fluffy, so it's not hard to understand how they could convince people do stupid things. Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. It's the way businesses have approached marketing for years, and it's all many marketers know how to do.
But what about that other school of thought regarding kittens, which refers to those fluffy little balls of fur as "evil with a cute face"? They're maniacal. They're deceptive. They're just plain evil. The same school of thought can be applied to outbound marketing. Seemingly harmless on the outside, but evil and deceptive on the inside. It's expensive and ineffective, and it doesn't take advantage of how people make purchasing decisions today.
Now, while we may not be as cute as kittens are, we inbound marketers are definitely smarter. We know that outbound is evil and that inbound marketing is the best choice for driving traffic to our websites and generating leads for our businesses.
It seems that these outbound marketing kittens are just downright tricksy...
Don't let these cute kittens convince you to fall for outbound marketing. Come on...you know better than that.
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Jody Raines 12:12 PM on September 28, 2011
You forgot to mentions - kittens will sneak up at night and steal your breath! LOL! Very cute.
Linda Kinsman 12:31 PM on September 28, 2011
I love it, thanks Sarah. I will remember your kitties as I move forward with my marketing plans.
Mary Callan 12:57 PM on September 28, 2011
This is an excellent theme with which to bring back that classic book from 1988, "101 Uses for a Dead Cat." Substitute, "Outbound Marketing"?
LeeAnn Langdon 2:44 PM on September 28, 2011
Clever post, but in my personal opinion, cats are much too lazy to go for outbound marketing techniques. They're all about finding the path of least resistance and expecting their fans to come to them!
Sophie 8:43 AM on September 29, 2011
Love this post, the truth said by cute kittens seems more acceptable :)
Nick Stamoulis 10:20 AM on September 29, 2011
@LeeAnn makes a great point! And I know plenty of business owners that have adopted the same attitude. They create a Facebook page and wait for people to find them, then declare social media marketing a failure when it doesn't work!
Essex SEO 11:28 AM on October 05, 2011
Are you trying to sell kittens? Oh my God its working - I WANT ONE!