Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.
According to research from MarketingSherpa, if just 47% of marketers test when to send an email to their in-house lists, that means 53% of marketers are not considering that their emails might be opened, clicked through, and convert better with a change in the time actually sent.
During his "Science of Timing" webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
Email Campaign Elements Routinely Tested to Optimize Performance
Marketing Takeaway
As we mentioned, the only way to know when is the best time of day to send your emails is to do some testing of your own. Every target audience is unique, so marketers must optimize their email strategy depending on the behaviors of their specific audience. In your testing, consider trying out times you wouldn't think are optimal for email. Your results might surprise you.
Do you experiment with sending emails based on time zones, non-business hours, holidays, or weekends?
Inbound Marketing Blog Feed
Nick Stamoulis 10:14 AM on September 30, 2011
I'm one of the 47%, but it amazes me that it's so low! I've been testing various times for my e-newsletter delivery because I want to make sure my efforts aren't going to waste. I would think more companies would want to do that.
Paul Preble 11:25 AM on September 30, 2011
How can you know where to focus your effort if you don't do tests like this? Yet the fire and forget mentality is all through this industry.
http://catalyst13.speech4u.hop.clickbank.net
sajeeb 3:05 PM on September 30, 2011
NICE
SAJEEB 3:08 PM on September 30, 2011
NICE
Chris Gauthier 7:25 PM on October 02, 2011
We make sure that we send emails out during the week and at optimal times. We notice a huge difference on what day and time you send emails. This is good advice...