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How many people from your company should be involved in social media marketing? This is a question that often comes up when businesses design their marketing strategies and organize their teams. But that’s the wrong question to ask, says David Meerman Scott.
So what should you be thinking about instead? In this episode of the Weekly Marketing Cast, we discuss a few things you need to consider when recruiting social media managers.
Social Media Is About Individuals
Social media is about people communicating with other people, says David. From that perspective, everyone in your organization should have access to communication tools such as Twitter, Facebook, and YouTube. Employees should feel encouraged to participate in social networking using their individual personal accounts.
One Business Account, One Manager
That being said, David notes that it’s important to have just one business account on different social networks. In addition, businesses should assign one person to be in charge of managing the social media marketing strategy for their organization. For instance, don’t disperse your efforts into multiple Twitter accounts, but consolidate them into one strong presence on Twitter.
Appoint one person to manage this presence, because he or she will work toward a consistent goal. That doesn’t mean other people can’t contribute, David adds. If someone on your team is better equipped to answer a particular question or comment, the manager should feel free to ask that particular expert to contribute. And if the social media marketing owner is away, someone else should be able to take over. There are a number of third party tools like HootSuite that will enable you to manage multiple contributors to one account.
How many people do you involved in your social media marketing?
