If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about ... advertising!
There are definitely things about advertising that drive us crazy: the constant interruption, the obtrusive pop-ups, the stock photos of happy models, all the direct mail, etc. We've captured our top 10 annoyances in the slideshow below:
There are definitely some smarter uses of advertising that can complement your inbound marketing strategy. For instance, try using contextual paid search or experimenting with targeted Facebook ads. But for the most part, businesses throw money at ineffective forms of advertising with the hope that it will solve their marketing problems. In fact, the only thing this practice is effective at is adding to the list of things consumers hate about advertising. It's time to move on and spend more of your time and effort on inbound marketing tactics -- don't you think? You'll likely save some money along the way...
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Delaware SEO 1:20 PM on October 18, 2011
Oh dear lord, I could go on for hours about the radio one.
Radio has definitely been near ruined by advertising, but hey, anything that's "free" often comes with a price.
Jon 1:22 PM on October 18, 2011
Excellent post, I agree on all counts. I love the "You introduce me to the same people" part. I love seeing the same people supposedly working at dozens of different companies.
Roger Draper 1:49 PM on October 18, 2011
So why do more people watch commercials on the Super Bowl than watch the freakin' game? Oh--and tell me how in-bound marketing creates demand? Have a productive day.
Darren 2:39 PM on October 18, 2011
Nice post. Don't forget there's also a TV show called '10 Things I Hate About You.' It's based on the movie.
Henry 2:56 PM on October 18, 2011
I like this article; it's really well done and right on point.
But you guys are seem to be really crushing re-targeting lately. I'm seeing Hubspot ads all over the place - Youtube especially.
Why do you do that type of advertising?
Magdalena Georgieva 3:01 PM on October 18, 2011
Thanks Henry. We are experimenting with retargeting and want to see what results we get. Will definitely write a post about that with lessons learned.
Des Tucker 1:49 AM on October 19, 2011
I completely cracked up at the "You Talk Too Much" slide. Great bit and I'm looking forward to the next!
Patrick 8:29 AM on October 19, 2011
So you came up with 10 things you hate about advertising, but couldn't resist using the last slide to advertise yourself?
Ironic.
Magdalena Georgieva 8:34 AM on October 19, 2011
Thanks for the comment Patrick! The last slide will take you to a presentations with more charts and facts about inbound marketing. Thought that might be an extension of what people would like to see next. It's very targeted and educational as opposed to generic and sales-oriented. Do you agree?
Patrick 9:31 AM on October 19, 2011
I've downloaded the presentation, but haven't had a chance to watch, yet. I certainly agree that targeted advertising is almost always better than generic, un-targeted advertising.
But I was more trying to point out in a joking fashion the irony of using a post discussing "10 Things I Hate About Advertising" to then include an ad. :)
seo charlotte 5:09 AM on October 21, 2011
ha ha ha ha
nice post no word to say....
thanks for this blog.