In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways.
One of the most powerful roles content can play in inbound marketing is in search engine optimization. Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website. And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO? Then take a gander at the following infographic created by Brafton:
Are you relying on content creation to move the needle in your SEO efforts? Make sure you're not just one of the 92% of marketers who agree content creation is effective for SEO -- make sure you're actually creating, too!
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Katherine Griwert 5:23 PM on October 18, 2011
Thanks for sharing Brafton's infographic! Check out our related blog where we take an in-depth look at all of the stats included in the graphic: http://www.brafton.com/blog/introducing-braftons-infographic-why-content-for-seo
DigitalIdentityManager 5:45 PM on October 18, 2011
Great infographic. I'm a little confused as to what "50% of marketers cite 'WEB PAGES' as 'very effective for SEO'" means... are they trying to imply that having a web site is effective SEO? Or that adding new pages to an existing site is good SEO? A little confusing!
David Nagle 7:27 PM on October 18, 2011
Content IS king. Check out my blog on the subject and Social Media Marketing. http://www.awoa.com/blog/social-media-marketing-by-fort-lauderdale-marketing-and-web-design-firm-a-work-of-art-inc/
Wise 10:39 PM on October 18, 2011
i aggre, good quality content is the king. but i still confuse about "GOOD QUALITY" in google Eye.
Robert Dempsey 5:33 AM on October 19, 2011
Not sure how anyone couldn't agree that content is critical for SEO. Without content there's nothing for the search engines to find...
Of course it's not as simple as merely creating content. It needs to be optimized for people and search engines along with being shared on social networks and discussed.
As for quality that's in the eye of the beholder. I don't read "basic marketing" posts anymore as I've been doing marketing for a bit, but people new to marketing might love them. Quality is subjective based on one's frame of reference.
Kieran Flanagan 10:22 AM on October 19, 2011
I am not sure when "content is king" became something new in SEO. This has always been the Google message and although we now have social signals + panda etc, it still isn't true in every case. What type of content are we discussing (product, non product etc etc), what industries, how does content help SEO, that's never discussed in these articles. Sticking up 100 posts about car insurance doesn't mean a site site is going to rank for car insurance. It's too easy to say content is king in terms of SEO, unfortunately it's not that simple.
Carolina 11:53 AM on October 19, 2011
Google's algorithm is getting smarter and the results customers want must be valuable. Social media and the way we receive and process information is changing. We don't have time to read pages and pages of information. Therefore Content is King and companies need to ensure they pick the right words in their pages for optimal results.
Yocari 3:51 PM on October 19, 2011
Are we all still talking about text here. Content could be defined by several things including graphics with proper id tags, tags on specific written content but most recently ignored is video. Google did buy a little company called You Tube, right?
seo charlotte 4:59 AM on October 21, 2011
First of all i want to put a huge thanks to you for this blog.
not sure how anyone couldn't agree that content is critical for SEO. Without content there's nothing for the search engines to find...
This blog show that so many people really need to know about what is the working of a SEO.
Nancy
Melissa 1:51 PM on November 02, 2011
Also keep in mind the importance of Brand Reputation Management and how you want others to perceive your company.