We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers.
This isn't a surprise. We've long known that business blogging, social media, and great content creation are the keys to successful inbound marketing. To learn more about how often you should be blogging and how your website traffic increases as your social media presence grows, check out the new infographic, "Act Big to Get Big" we created below. Feel free to also grab the embed code below the infographic if you'd like to publish it on your own website or blog.
What do you think? How has content creation helped to improve your marketing results?
What do you think? How has content creation helped to improve your marketing results?
Inbound Marketing Blog Feed
Linsey Knerl 9:13 AM on October 28, 2011
Great infographic! Would love to share with my readers, but I'm not seeing the embed code?
Brian Whalley 9:19 AM on October 28, 2011
Hi Linsey,
It was a bit hard to find the embed code before - But I've fixed it now so that it is available both above and below the infographic, so that its easier to find. Please let me know if you have an issues with it.
Thanks,
Brian
Flavius Saracut 9:57 AM on October 28, 2011
Nice infographic! Content creation is a must, it can bring organic traffic from search engines as well direct traffic from people interested in the topic covered. We've also seen good results with articles/reviews covering certain products/verticals, people mentioned in the content tend to broadcast the message further.
Ferry 5:33 PM on October 28, 2011
Is that graph about "Google Indexed Pages vs. Alexa Rank" correct? The way I read it: When the number of indexed pages increases the Alexa Rank drops.
But I might be wrong.
Herb Lawrence 10:25 AM on November 02, 2011
thanks for the infographics! Also thank you for giving the embed code. Used it in our blog today and of course gave you guys the credit. Please consider more embed codes for your infographics in the future.
Lonnie Ayers 12:51 PM on November 05, 2011
Great infographic. Could ask how you created it? What program in particular?
Thanks
Lonnie
Jay Snow, Marketing Manager 11:21 AM on November 10, 2011
It makes perfect sense that content is what helps driving traffic to sites. It's not just content but NEW and regularly added content.
-Jay Snow, Marketing Manager, MTI Systems Provider of Costimator, cost estimating software for manufacturing.
Freddy @ InMktgWeTrust 5:25 PM on November 10, 2011
Makes sense although I would be cautious to us causation vs correlation.
In that case I believe the content itself is not what is at play but probably the substance of it.
On the flip side, the most recent Google Algo change certainly push for more content.