How to Make Marketing That People Love [Gapingvoid Cartoons]

by Pamela Vaughan

Date

November 2, 2011 at 7:30 PM

hubspot sprocketOkay, raise your hand if you're a fan of gapingvoid. Hands down.

Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. Here's an explanation: Gapingvoid is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet." In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons.

What's even cooler about gapingvoid is its stance on marketing. According to its website, gapingvoid believes that "Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails." Our thoughts exactly! 

Now that we're all caught up, let's take a look at gapingvoid's take on inbound marketing via the following 6 social objects.

gapingvoid on inbound marketing

Takeaway: Traditional, outbound marketing tactics fail today. Let's face it: Did they ever really work?

gapingvoid inbound marketing dinosaurs

Takeaway: Even the dinosaurs understand and are grateful for the effect the internet has had on marketing. Don't be dumber than a dinosaur. Understand how to effectively leverage inbound marketing.

marketing forever changed gapingvoidTakeaway: Traditional outbound marketing will never again be effective because the internet has changed the media forever. Don't waste your time waiting for a time when outbound marketing will become the norm again.

gapingvoid's marketing transformationTakeaway: Because media has forever changed, businesses must transform their marketing to leverage new marketing tactics that appeal to modern consumers' shopping behavior.

inbound is the new marketing gapingvoidTakeaway: These "new marketing tactics" are inbound marketing tactics. Don't end up as confused as this clueless character, and start learning and leveraging inbound marketing today!

make marketing people love gapingvoid

Takeaway: As a result of going inbound, you'll be making your marketing the type of marketing that people love. Now isn't that nice?

Are you taking advantage of all that inbound marketing has to offer your business?

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