25 Must-Haves for a Remarkable Website

The internet has fundamentally changed the way people learn and shop. A business website is the central component of reaching potential customers, educating them, and convincing them to buy. Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. After all, a company’s website is its virtual storefront.

But having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.

This is why having an effective website that contains key elements for driving more traffic, leads, and sales is so crucial.

What are these key elements you ask? Check out the presentation below for the 25 must-haves for a great website. To learn how to implement each must-have for your own website, download the full, 52-page instructional ebook here.

1. Have lots of quality inbound links. [Tweet This]
2. Optimize your website pages for search. [Tweet This]
3. Optimize your tile tag and meta tags. [Tweet This]
4. Upload an XML sitemap. [Tweet This]
5. Use 301 redirects when pages move. [Tweet This]
6. Have a professional, trustworthy design. [Tweet This]
7. Be consistent with colors, images, fonts, navigation messaging and layout. [Tweet This]
8. Use relevant imagery. [Tweet This]
9. Be more helpful than flashy. [Tweet This]
10. Make it easy to navigate. [Tweet This]
11. Make it accessible. [Tweet This]
12. Answer who, what, and why (and where if needed). [Tweet This]
13. Don’t just sell, but educate. [Tweet This]
14. Copy should be clear, not clever. [Tweet This]
15. Deliver quality. [Tweet This]
16. Blog often, and not just about yourself. [Tweet This]
17. Avoid corporate gobbledygook. [Tweet This]
18. Make your content social and shareable – not static. [Tweet This]
19. Use multiple forms of content – videos, images, podcasts, etc. [Tweet This]
20. Don’t hide customer success. [Tweet This]
21. Use great offers to generate leads. [Tweet This]
22. But don’t forget about generating prospects, too. [Tweet This]
23. Use calls-to-action that stand out. [Tweet This]
24. Use landing pages – lot of ‘em. [Tweet This]
25. Ask for the right information at the right time. [Tweet This]

Follow these must-haves and you will soon have a great website that generates traffic, leads, and sales.

Comments

Posted by Jessica Meher on Mon, Nov 14, 2011 @ 10:30 AM