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How to Squash Expensive Lead Gen Tactics [Captain Inbound Video 3]

 

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The evil Sultan of Spam is at it again! He's convinced Company X to undertake a number of expensive marketing ploys where money is being sucked out of the business at an alarming rate, relying on pricey PPC campaigns instead of cost-effective inbound marketing strategies. Out of fear, Company X reaches out to the dynamic duo of HubSpot founders Brian Halligan and Dharmesh Shah to provide the secret to reducing marketing costs. 

Watch how Company X gets Captain Inbound to come save the day in this third and final episode of The Adventures of Captain Inbound.

captain inbound banner

Character Voices:

Captain Inbound:@jlopin
Greta Get Found: @repcor
Chris Convert: @OneAndOnlyCJ 
Annie Analyze: @Cortenberg
Sultan of Spam: @vleckas
Narrator: @andrewtquinn

Animated by Eric Guerin (@EricGuerin)

Watch episodes 1 and 2 of Captain Inbound here.

Are you relying on expensive lead generation tactics like PPC?

learning-seo-experts

comments Comments

Posted by Anum Hussain on Wed, Nov 16, 2011 @ 10:30 AM

COMMENTS

I really don't understand why paid search (PPC) is not considered inbound marketing. Wikipedia defines inbound marketing as "a marketing strategy that focuses on getting found by customers". In our view, a paid search ad is directly related to a search query and therefore qualifies PPC as an inbound channel. 
 
Our agency runs both inbound and outbound marketing campaigns. Both are an important part of the marketing mix.  
 
I can attest that paid search (PPC), when done correctly, generates the best value for your online marketing dollar. PPC has the highest conversion rates outside of email and generates immediate traffic. Keep your quality score high and you can easily mitigate against click cost inflation. 
 
In short, please don't dismiss PPC as an effective channel. When combined and aligned with SEO and Social and Email it can round out a powerful ROI positive marketing mix.

posted on Wednesday, November 16, 2011 at 12:45 PM by Dylan

Comments have been closed for this article.