Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. While marketing automation doesn't help you generate new leads and can be challenging to use effectively, it's important to be knowledgeable about it and understand when marketing automation can or can't help your business grow.
To learn more about how marketing automation works as well as its history and use cases, check out the new infographic we created, "Understanding Marketing Automation." Feel free to use the embed code for this infographic below if you'd like to publish it to your website or blog and share your own analysis or discussion.