30 Top Ebooks to Help You Master Inbound Marketing in 2012

Having trouble wrapping your head all the way around inbound marketing?

Here's a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. (You can download this entire, special inbound marketing collection here.) 

What is that methodology? Three simple steps:

(1) Get found. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media.

(2) Convert. Once you get people visiting your site, you need to work on converting them into leads, and then customers. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers.

(3) Analyze. Once you have this process in place, you need to analyze it and improve it to make sure it's running efficiently.

Inbound Marketing Ebooks

Ebooks to help you learn broad inbound marketing strategies:

• 25 Website 'Must Haves' for Driving Traffic, Leads and Sales 
• The Ultimate How-to Marketing Guide 
• The Essential Step-by-Step Guide to Internet Marketing
• 11 Examples of Online Marketing Success
• 2011 Online Marketing Blueprint

Get Found Ebooks - SEO

Ebooks to help you learn SEO:

• Learning SEO From the Experts: A Step-By-Step Guide
• How to Spot Bad SEO Services
• How to Increase Awareness And Generate Leads With Local SEO
• Introduction to Search Engine Optimization
• See Also: HubSpot SEO Tools 

Get Found Ebooks - Content

Ebooks to help you learn how to create great content:

• The Essential Guide to Writing and Launching eBooks that Generate Leads
• 13 Business Blogging Mistakes & Their Easy Fixes
• How to Achieve Business Growth Through Blogging 
• Who's Blogging What: Better Business Blogging in 2011
• See Also: HubSpot Website Tools; HubSpot Blogging Tools

Ebooks to help you learn how to use social media for marketing:

• Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook
• How to Use Google+ for Business
• How to Master Facebook Marketing in 10 Days 
• How to Use Twitter for Business – An Introductory Guide 
• How to Use LinkedIn for Business
• How to Use Facebook for Business
• How to Monitor Social Media in 10 Minutes a Day 
• A B2B Marketer's Guide to Great Facebook Pages 
• See also: HubSpot Social Media Tools

Convert Ebooks

Ebooks to help you convert website visitors to leads and sales:

• Introduction to Effective Calls-to-Action
• 10 Commandments of Marketing Automation
• An Introductory Guide to Building Landing Pages
• The Definitive Guide to Integrating Social Media and Email
• Top 7 Inspirational Email Tests
• Lead Generation Lessons From 4,000 Businesses
• Discover the Key Components of a Successful Landing Page Optimization Strategy 
• 7 Steps to Jump-Start Your Email Marketing Strategy
• See Also: HubSpot Landing Pages, Lead Intelligence, Email Marketing, Prospect Intelligence

Analyze Ebook

An ebooks to help you analyze your inbound marketing process:

• An Introduction to Inbound Marketing Analytics
• See also: HubSpot Marketing Analytics, Competitor Tracking

Read all these ebooks and still looking for more? Try the Inbound Marketing book, written by HubSpot co-founders Dharmesh Shah and Brian Halligan. 

Comments

Posted by Rick Burnes on Tue, Dec 20, 2011 @ 08:00 AM