20 Free Social Media and Brand Monitoring Tools That Rock

    by Brian Whalley

    Date

    August 17, 2011 at 2:09 PM

    A little birdie told me that people love free tools? I know I sure do! So for your drooling pleasure, here is a “mega list” of free tools that can help you monitor your brand online, because without monitoring your brand presence, you may fall into the deep end without a lifesaver.

    Ready, Set, Start drooling…

     1. Twilerts: A great and simple tool to consolidate and keep up with the Tweets on your brand. This app will email you whenever there are Tweets regarding your brand name and/or other search terms you set up for your convenience. Key word: convenience.

    2. Backtype: Want to keep tabs on what people are saying regarding your brand, your conference, your product? Backtype is a real-time search engine that makes this simple and in turn helps you realize your “social impact.”

    3. Tweet Alarm: Do you like Google Alerts? Well then you might love this because it’s basically the same concept except for Twitter, where you will be alerted when someone Tweets about your brand or whatever else suits your fancy. Simple and easy.

    4. Tweetdeck: A tool I personally use to keep track of search terms, such as when people mention my blog post for oneforty. Great way to see what people are saying, when they say it, and in turn I can easily respond to their Tweets. Also great to keep tabs on a conference you may be planning or attending. You can follow along on the conversation and participate if you so wish.

    5. Kurrently: Want yet another social search engine for your tool belt? WellKurrently not only searches Twitter for mentions regarding your brand or other search term, but also checks out Facebook so you are even more up to date on what’s being said regarding your brand.

     6. Social Mention: So instead of receiving info on Tweets and mentions separately from different platforms, Social Mention aggregates all the content that is related to the search term you provided into a single stream (from many social media platforms). This makes it easier to digest and view what’s being said about your brand.

    7. Topsy: So Topsy goes beyond the typical social search engine and “indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.” Therefore you know whether a specific mention has been influential or not, and what type of positive or negative effect it may or may not have.


     8. Twoolr: Specific to Twitter, Twoolr allows the user to receive stats on hashtags, replies, ReTweets and who followed and/or unfollowed your brand. Helpful to see what people are saying, when they’re saying it, and who follow and unfollows you and when that occurs so perhaps you can correlate it to a specific event and/or promotion/campaign. However, I must preface that only some of these functions are available in the Free version.

     9. Twitter analyzer: As seen below, this tool is helpful to get a quick snapshot on a specific Twitter handle and the reach of that handle. This is a great way to analyze your own brand’ reach, the reach of a competitor, and/or the reach of an influencer in your product category.

     10. Crowdbooster: As Mashable quoted, this tool is “a user-friendly, color-coded UI that quickly and simply highlights your best tweets and areas for improvement.” In short it’s a great way to help with your Twitter marketing and analyzing how you’re doing in order to tweak your strategy if needed. The interactive graph that uses is a great way to quickly see what worked in your campaign and what did not. Crowdbooster is free for consumers and is currently in beta.

    11. Cadmus: Finding it difficult to stay on top of the conversation when you’ve been in meetings and/or away from your computer? Well Cadmus is the quick catch-up tool for your stream in order to see what conversation you missed while you were away. Helpful for the multi-tasker.

    12. PostPost:Are there specific influencers for your brand category (or competitors) that you specifically like to keep an eye on in “real-time”? Well this nifty tool is great to keep up with what they’re sharing, because PostPost focuses on search results from the people you want to listen to, rather than everyone in the social sphere.

    13. HashTracking: Although in closed beta right now, you can still find out how your campaign is doing via the hashtag for your product/event/etc. Quick and cool insights to see the impressions and reach your hashtag had. Useful!

     14. Addictomatic: A real-time social search engine that allows you to create a custom page on the buzz that you want to know about. You can find out what people are saying about your brand on not just Twitter, but also blog posts,flickr, youTube, etc. And not to mention there’s a robot for their mascot. Love it.

     15. IceRocket: A tool to help you keep up with the buzz that is trending. You can search specific terms that you want to keep track of and/or just see what is most popular in your segment.

     16. Summify: Too many mentions, posts, and Tweets to keep up wtih? Want it all condensed (from all of the networks you are present on) and in order of importance to you and your brand? Summify will “sum” it up for you! In short, you save time and there’s less noise — cut the clutter!

     17. Mentionmap: Connect to your Twitter API and see what’s going on in your Twitter network. Who are the influencers who interact the most, and what are they saying. And who is most relevant to your target market.

     18. Proxlet: Is the clutter and noise getting to you on Twitter? LetProxlet help. It can block Foursquare checkins, hide Tweets based on certain hashtags, enable it so you only see links by users who are too noisy for your dailyTwitter dose and more.

    19. Trendrr: This platform allows brands to listen, measure and respond to the conversation about their brand, their products/services, and other relevant items. Therefore your brand can see what people are saying, how they like your product/service, how they view your brand, and in turn your brand can respond, question, and comment to these users in real-time due to the use of this platform’s quick and easy organization for your convenience. In addition you can measure conversation in order to evaluate the sentiment and again this will assist in your gauging for communication and engagement with your target market.

    20. Gruml: Use Google Reader? Have a Mac? Gruml (a download) makes it easy for you to “view and manage your feed subscriptions of your Google Reader account on Mac OS X.” On more tool to make your life simpler and more organized so you can consume content faster, more efficiently and with plenty of time to take action where and when needed on behalf of your brand.

    Are you on “free tool overload” yet? Well check out my Toolkit when you’re ready to get started because it’s just another way to make things simpler for you and your brand. Have more free tools to recommend? Please do!

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