Marketing Grader is finally here! With the launch of this revolutionary free tool, we decided to use it to evaluate how the Republican presidential candidates stack up against each other in terms of their marketing prowess.
The beauty of Marketing Grader is that it doesn't only tell you how you're doing with your own marketing; it also allows you to compare yourself to your competition! We compared the Republican candidates using 3 of the more than 30 metrics that Marketing Grader analyzes:
- Getting the Message Out: How well do the candidates get their audience to spread their messages (and blog articles) via social networks?
- Popularity: How many supporters do the candidates have when it comes to Facebook fans and Twitter followers?
- Inbound "Votes": How many inbound links do each of the candidates have pointing to their website? An inbound link is a vote of approval in the marketing world.
Check out the infographic below. Are you surprised by the winners and losers?
Curious to see how you stack up to your competitors? Get your own Marketing Grade here!
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Denise Kilmer 1:43 PM on December 06, 2011
Brilliant post.... nice way to put a spin on the intro of your marketing grader and tying to current events. You know how to attract attention to yourselves for sure. Congratulations!
Alex Vidal 4:21 PM on December 06, 2011
Interesting... I'm a little surprised you guys aren't considering YouTube views and/or subscribers, of which Ron Paul far exceeds the rest. YouTube inclusion would have tied Paul for first with Romney as far as online marketing. http://www.youtube.com/watch?v=ABMM8uWwPJQ
As a side note Ron Paul is actually winning the cumulative straw poll tally (real live people), but I don't expect to hear that reported anywhere either. ;) http://ronpaulronpaul.com/winning.php#!ronPaul/4/
Anyway, looking forward to using this new grader tool, thanks!
Ryan Malone 5:49 PM on December 07, 2011
This is funny infographic. What it says to me is, if I were in Romney's camp I would skip the marketing and get a different product.
Nenad 9:27 PM on December 07, 2011
One thing is to get backlinks or shares but the real question is in what sentiment were those links and shares created. Positive or negative? Take Mr. Perry for an example.