82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]

    by Pamela Vaughan

    Date

    December 5, 2011 at 6:30 PM

    With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.

    Consider the facts, compiled into this helpful infographic from BuySellAds.

    daily deal divide resized 600

    Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate?

    marketing-charts

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