Kim Kardashian is a hot celebrity these days (even though nobody's clear on what her actual talents are). So we'd like to pose the question: How do you think your marketing compares to hers?
Marketing.Grader.com can provide the answer. We pitted Kim against 4 other superstars to find out: Who does it best?
The results were fascinating. Kardashian killed the competition with the top overall score. Lady Gaga and Britney Spears didn't go home empty handed though. They each won in something: Gaga for Popularity and Spears for Connectedness to Fans.
So how did Kardashian win? For one thing, she gets over 2x the amount of web traffic Lady Gaga and Justin Bieber get combined. She's able to get all of that traffic not just because of who she is, but because of all of the content she's creating online. Her site has over 200,000 web pages; that's by far the highest number of pages among this bunch. In comparison, the 2nd runner up, Justin Bieber, has 59,000 pages.
Try Marketing.Grader.com for yourself and let us know: Were you able to beat Kim with your marketing prowess?
(To participate in more discussion about Marketing Grader, join our Twitter Chat tomorrow, December 20 at 3:30 PM by following the hashtag #InboundChat).
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Jon Nugent 11:29 AM on December 19, 2011
HubSpot blogs love to point out how large companies or celebrities who have madison avenue agencies supporting them create web traffic. These people are so far removed from the majority of HubSpot users. Do any of them use HubSpot and if they do, how are they using the application to generate the traffic.
I would love to see more relevant stories about other HubSpot users using existing resources and capabilites of HubSpot to increase traffic, create more leads and convert sales.
SAP, Oracle, IBM and Microsoft all have case studies of SMB companies using their products in a practical way to solve business problems.
Yes, if I had these celebrities budgets I could also increase my traffic but I don't so these stories aren't relevant.
Denis Johnston 12:06 PM on December 19, 2011
Denis Johnston says
Who cares what Kardashian or Spears do with their time. This has no interest to me, please post & blog worthwhile subject matter… Lets use the valuable resource to drive traffic and generate leads.
Drewry 12:09 PM on December 19, 2011
the only reason why people are attracted to a majority of the celebrities is because of their drama filled lives, and air on Orthodox personalities, as well as how famous they are.
Drewry 12:11 PM on December 19, 2011
besides, with Kim Kardashian's virtual divorce, how could her celebrity and popularity continued to rise in a positive light?
Sean 1:40 PM on December 19, 2011
kardashian eats the competition. now there's an enlightening piece of the puzzle. It's like comparing chocolate to poo.
Chocolate garners 2 million visits while poo gets 0. Shocking.
ShelleyH 2:48 PM on December 19, 2011
I'm really shocked at the comments on this blog post. I think most have missed the point. While my current marketing prowess may not compare with celebrities, I enjoyed the approach Melissa took in demonstrating how the new marketing grader can be used. Great post Melissa!