December 26, 2011 at 9:00 AM
hhhh :).. nice one.
Very interesting that this ia on Hubspot, considering that they get you to fill in large forms for every possible piece of content, regardless of whether you've downloaded other content previously or not.....
I have to agree with Jacob, there are times I just forget filling out there form and close the page. What happen to the KISS system? "keep it short and simple" Have A Great Day, Ron
I agree with Jacob-- Hubspot, shorten your forms! I've downloaded tons of stuff, you have all my info. And I have to make up a new answer for my biggest marketing challenge :)
I love Hubspot forms: After 10-15 in-depth questions, I'm asked "What is your biggest marketing challenge". I always fill in that field with "These Extra Long Hubspot Forms eating up my valuable marketing time"! Time to start drinking your own kool-aid, Hubspot...
Hubspot is the worst form abuser! I love me some Hubspot, but sometimes I have to pass up the downloads because the forms are all the same and way too long. Ruth Sheahan is right, there are only so many things you can say in my biggest marketing challenge.
Thanks for the feedback, Keighley. In terms of form length, it's important for a business to balance the quality of leads with the quantity they generate, depending on their individual goals. HubSpot has tested and optimized its forms to achieve our particular marketing goals. That said, we're actively working on improving the process for our frequent downloaders, and I think you'll be pleased to see what we have up our sleeves. Stay tuned for updates!
I agree that it can be laborious to continually fill in the same information on each and every HS form for their downloads. Once a paid partner, it would be a much more positive experience if there was a quicker method. Due to the amazing amount of great material, I might need to start blocking time in my calendar for all these downloads!
Sarah Goliger is the Head of Paid Marketing at HubSpot. She manages online advertising and vendor relationships to generate leads. Connect with her on Twitter @sarahbethgo.