≡
Software
Pricing
Case Studies
Partners
About Us
Blog
All inbound marketing, all the time
.
HubSpot makes
marketing software
people love.
The Paralyzing Side Effects of Form Field Phobia [Cartoon]
by
Sarah Goliger
December 26, 2011 at 9:00 AM
Tweet
Talk about a tough conversion.
Search the Blog
Subscribe by Email
Subscribe by RSS
Inbound Marketing Blog Feed
Follow HubSpot
Browse Blog Topics
By Skill Level
Introductory
Intermediate
Advanced
By Subject
A/B testing
Agile Marketing
business blogging
calls-to-action
closed-loop marketing
content creation
ecommerce
email marketing
event marketing
Facebook
Google+
Inbound Marketing
International
Landing Pages
Lead Generation
Lead Management
Lead Nurturing
LinkedIn
Marketing Analytics
Marketing Automation
Marketing Data
Mobile Marketing
Nonprofit
Pinterest
PPC
Public Relations
SEO
Social Media
Twitter
Video Marketing
Website Design
Featured Blog Posts
Inbound Marketing vs. Outbound Marketing
12 Things You Should Be Using Your Blog For (Besides Blogging)
A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
The Ultimate Cheat Sheet for Mastering LinkedIn
30 Terrible Pieces of Social Media Advice You Should Ignore
11 Simple But Critical Tips for Creating Better Landing Pages
Why Purchasing Email Lists Is Always a Bad Idea
12 Automated Workflows You'll Kick Yourself for Not Using
The 6 Marketing Metrics Your CEO Actually Cares About
Mena Aboud 9:41 AM on December 26, 2011
hhhh :).. nice one.
Jacob 3:32 AM on December 27, 2011
Very interesting that this ia on Hubspot, considering that they get you to fill in large forms for every possible piece of content, regardless of whether you've downloaded other content previously or not.....
Ron 8:36 AM on December 27, 2011
I have to agree with Jacob, there are times I just forget filling out there form and close the page. What happen to the KISS system?
"keep it short and simple"
Have A Great Day, Ron
Ruth Sheahan 10:16 AM on December 27, 2011
I agree with Jacob-- Hubspot, shorten your forms! I've downloaded tons of stuff, you have all my info. And I have to make up a new answer for my biggest marketing challenge :)
CdnJake 10:53 AM on December 27, 2011
I love Hubspot forms: After 10-15 in-depth questions, I'm asked "What is your biggest marketing challenge". I always fill in that field with "These Extra Long Hubspot Forms eating up my valuable marketing time"! Time to start drinking your own kool-aid, Hubspot...
Keighley 10:54 AM on December 27, 2011
Hubspot is the worst form abuser! I love me some Hubspot, but sometimes I have to pass up the downloads because the forms are all the same and way too long.
Ruth Sheahan is right, there are only so many things you can say in my biggest marketing challenge.
Sarah Goliger 11:55 AM on December 27, 2011
Thanks for the feedback, Keighley. In terms of form length, it's important for a business to balance the quality of leads with the quantity they generate, depending on their individual goals. HubSpot has tested and optimized its forms to achieve our particular marketing goals. That said, we're actively working on improving the process for our frequent downloaders, and I think you'll be pleased to see what we have up our sleeves. Stay tuned for updates!
Caryn Komensky 2:53 PM on December 27, 2011
I agree that it can be laborious to continually fill in the same information on each and every HS form for their downloads. Once a paid partner, it would be a much more positive experience if there was a quicker method. Due to the amazing amount of great material, I might need to start blocking time in my calendar for all these downloads!