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Time to Drop Your Outdated Addiction to PPC [Cartoon]
January 16, 2012 at 11:00 AM
What did you expect, pay-per-clue?
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Are there realistic metrics around the ROI of PPC?
Jan 16, 2012 11:11:33 AM
Manuel Duron, Jr.
REMEMBER ! LEGO MY BABY'S/
Jan 16, 2012 11:32:38 AM
Gene - Yes, there are many metrics you can use to measure the ROI of your PPC campaigns. In fact, I wrote an ebook called "An Introductory Guide to PPC" which you can check out here for more information on the topic: http://www.hubspot.com/marketing-ebook/introductory-guide-to-paid-search/
Jan 16, 2012 12:15:07 PM
What about realistic metrics to analyse the ROI of SEO? Thats the difficult one for me. I've experimented with loads of different ways but would be good to get someone else's input...
Jan 17, 2012 9:21:52 AM
Martin, there are definitely a handful of different metrics to help you measure your SEO efforts. Check out our Intro to SEO ebook - it has a chapter on measuring SEO success and discusses the best metrics to use, including traffic, leads, ROI, indexed pages, inbound links, and more. Enjoy!
Jan 19, 2012 11:15:04 AM
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