Are there realistic metrics around the ROI of PPC?

posted on Monday, January 16, 2012 at 10:11 AM by Gene Greiner

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posted on Monday, January 16, 2012 at 10:32 AM by Manuel Duron, Jr.

Gene - Yes, there are many metrics you can use to measure the ROI of your PPC campaigns. In fact, I wrote an ebook called "An Introductory Guide to PPC" which you can check out here for more information on the topic: http://www.hubspot.com/marketing-ebook/introductory-guide-to-paid-search/ 
Enjoy!

posted on Monday, January 16, 2012 at 11:15 AM by Sarah Goliger

HA!! 
 
What about realistic metrics to analyse the ROI of SEO? Thats the difficult one for me. I've experimented with loads of different ways but would be good to get someone else's input...

posted on Tuesday, January 17, 2012 at 8:21 AM by Martin

Martin, there are definitely a handful of different metrics to help you measure your SEO efforts. Check out our Intro to SEO ebook - it has a chapter on measuring SEO success and discusses the best metrics to use, including traffic, leads, ROI, indexed pages, inbound links, and more. Enjoy! 
http://www.hubspot.com/marketing-ebook/intro-to-seo/

posted on Thursday, January 19, 2012 at 10:15 AM by Sarah Goliger