If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include.
Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” It’s undoubtedly one of the most important areas on a website. That’s understandable; it’s a company’s virtual front door, and, in most cases, it gets the majority of the traffic. While homepages generally get the most love, I find it surprising that so many do a poor job of generating leads or sales. With so much dedication and attention, why is the performance of these homepages so lackluster?
The answer is simple. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. Landing pages have a higher conversion rate because they are targeted and most relevant to the visitor.
But how can you increase the conversion rate of a homepage if it’s not targeted? In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers. The 12 critical elements I’m about to discuss will help you do just that.