Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.
At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your liesure!
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What do you think the future of marketing holds?
Sources
(1) http://american-business.org/2595-magazine-industry.html
(2) http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/
(3) http://www.wired.com/thisdayintech/tag/bulova/
(4) http://www.reuters.com/article/2008/12/03/us-radio-idUSTRE4B287U20081203
(5) http://information-marketing.net/BrandingAdvertisingMarketing/Traditional%20Advertising%20Revenues/MediaInRecession_BroadcastStumbles.pdf
(6) http://www.startupnation.com/buyersguides/115/telemarketing-buyers-guide.htm
(7) http://www.marketplace.org/topics/tech/news-brief/illustrated-history-apples-products-and-execu
(8) http://www.wired.com/science/discoveries/news/2007/01/72496
(9) http://stateofthemedia.org/files/2011/05/2010_execsummary.pdf
(10) http://business.highbeam.com/industry-reports/business/radio-television-publishers-advertising-representatives
(11) http://www.internetworldstats.com/emarketing.htm
(12) http://www.youtube.com/watch?v=foSIInqb2ak
(13) http://www.google.com/press/pressrel/analytics.html
(14) http://www.quora.com/How-many-users-or-websites-are-using-Google-Analytics
(15) http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/
(15) http://www.thestartuparena.com/dotcom-bubble-began/
(16) http://timelines.com/2000/3/10/dot-com-bubble-reaches-peak
(17) http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx#ixzz1lL5po4p3
(18) http://w3techs.com/technologies/details/ta-googleanalytics/all/all
(19) http://en.wikipedia.org/wiki/History_of_mobile_phones
(20) http://blogs.wsj.com/in-charge/2011/06/08/ban-on-yellow-pages-heads-to-court/
(21) http://www.msnbc.msn.com/id/3078614/ns/technology_and_science-tech_and_gadgets/t/teens-tune-out-tv-log-instead/
Inbound Marketing Blog Feed
Vickie Siculiano 9:01 AM on February 09, 2012
That is COMPLETELY exhaustive. Great infographic on the evolution of marketing!
QlinArt 9:38 AM on February 09, 2012
Although this infographic does give the big picture of the evolution of marketing, but I find it confusing because it is just too packed with information. It's lacking clarity. Pictures are always worth a thousand words but when not used correctly, the result is a mix of images that don't make sense. I've always valued Hubspot's articles, but this one didn't work for me.
Terre Chartrand 9:55 AM on February 09, 2012
"The emergence of new mediums" - I think you meant "media". Mediums are people who have psychic ability.
Richard Milton 10:03 AM on February 09, 2012
A few important milestones you may wish to include in a future revision:-
1919 - Edward Bernays opens the first marketing office on Madison Avenue and coins the term "public relations"
1930 - Young & Rubicam hire the first director of market research, Dr George Gallup.
1937 - First opinion poll company, Mass Observation starts in U.K.
Sanat 11:31 AM on February 09, 2012
Nice representation.
in General:
Infographics are very interesting and quite visual but shallow in depth. If that is the goal, it serves it's purpose.
Even though there is Alot of information here, they feel like run-on sentences. Sort of unstructured, non-linkable context where you cannot extract useful information just from the work.
I am interested in knowing how Long does it take to produce something like this ? Aside from the research data collection. Purely the Infographic production from structured data aspect.
David Brownley 11:48 AM on February 09, 2012
Great Graphic,
Could do with cutting up, a lot of consecutive information, I enjoyed it but I am a wiered stats freak.
Would run well as a string of graphics.
Do you have any more?
Cheers
David
Valerie Deveza 1:40 PM on February 09, 2012
Cool infographic.. but kinda confusing..
Pamela A. McNamara 2:10 PM on February 09, 2012
I think a version of "the history of marketing" in slide format could help build the story from one era to the next.
Corey Eridon 2:13 PM on February 09, 2012
Funny you should say that, @Pamela, because we are working on that :)
Marketing Prof 7:52 PM on February 09, 2012
What you depict is the history of marketing communication or the "promotional" element of the traditional marketing mix, not marketing as a whole. Marketing is much more than advertising.
Jean Ann Schulte 8:23 AM on February 10, 2012
This made me smile and I will also "borrow" it to dramatize to a nonprofit group where I volunteer WHY and HOW the way they fundraise needs to change. What worked five or ten years ago is no longer sufficient!
Also, in response to a prior comment, the intro says that this is a timeline of how technology has changed the way marketers do their job - not a history of marketing.
Thanks, Hubspot, for making me smile on a FRiday morning!
Danny Ashton 11:52 AM on February 10, 2012
Have to say i feel that you have gone a little overboard with this infographic. I'm not really sure what the hook is?
Whilst it looks great... i don't get why this content could not have been better communicated in an article. Infographics are meant to make life easier... not trickier.
But...just my humble opinion.
Elaine Fogel 12:30 PM on February 10, 2012
FANTASTIC! (Love the addition of the HubSpot launch in relation to marketing history!)
Sarah 11:25 AM on February 13, 2012
Thanks for sharing this interesting infographic on the history of marketing and the new inbound marketing. Many companies make excuses for using inbound marketing because they are set in their ways in traditional outbound marketing. A recent study from the SIIA showed that 90% of marketing executives admit to using social media marketing and 75% believe that it has a positive impact on their businesses. Here is a helpful article that describes this study in more depth and how it shows social media to be an effective marketing tool. http://www.grmwebsite.com/blog/bid/71928/Research-Shows-Social-Media-To-Be-An-Effective-Marketing-Tool I hope this article further supports the use of inbound marketing strategies and how companies who use it may be able to benefit in ways they wouldn't have imagined possible.
-Sarah
Tony Kinard 9:50 AM on February 14, 2012
The formatting of this page is a total failure on my iPhone linking over from your Facebook post. Looks like one big pile of tags and codes. Can't see your infographic, but from my point of view I can think a number of sarcastic subtitles that could this fail into a featured point. ;)
Alex 2:02 PM on February 14, 2012
I am a great fan of infographics and I found this very complete. Good job, you guys!
Marco 12:29 PM on February 15, 2012
Nice! Why don't you make a presentation out of this. Would love it. Thanks.
Stephen 1:16 PM on February 15, 2012
Citations please?
Oh wait, I forgot - this is the web. We don't pay attention or care if data are accurate or not.
We also don't pay attention to the fact that the only hyperlinks within the article are those to the author's own content and products. Or do we?
Alex 11:36 AM on February 19, 2012
Slides and video too, please! Just like your great 101 marketing quotes!
Daisy Tan 4:35 AM on February 21, 2012
I believe Movable Print was firstly invented in China by Bi Sheng (990-1051). Gutenberg developed it in Europe, although independently.
DiTesco 9:26 AM on February 21, 2012
Absolutely great graphic and even more so the history of marketing in itself. It was a good read, and mind you I did not realize that ask.com was amongst the first of engines.. Great work indeed.
balaji 9:02 PM on February 21, 2012
there are so many changes created in present from the past, what is my question is the present techniques is helpful for middle grade businessmen or for higher grade businessmen?
Jobs 5:16 AM on March 22, 2013
very well info-graphically represented!