Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    March 6, 2012 // 2:16 PM

    Brilliant Brands Aren't Built Behind Masks

    Written by Dharmesh Shah | @

    Pin It authenticity works wonders hubspot Pin It

    Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting.  

    The world does not expect perfection. In fact, perfection is troublesome. When we see something that seems too perfect, there's a small part of us that knows something's not quite right. Don't hide your limitations and your flaws. Be genuine -- we like that sort of thing, and reward it.

    Topics: Inbound Marketing

    Subscribe to HubSpot's Marketing Blog

    Join 350,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments