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Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting.
The world does not expect perfection. In fact, perfection is troublesome. When we see something that seems too perfect, there's a small part of us that knows something's not quite right. Don't hide your limitations and your flaws. Be genuine -- we like that sort of thing, and reward it.
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scott sweeney 2:43 PM on March 06, 2012
Wow Dharmesh:
That was a short blog! Did you hit the optimize button. I am sure it would have said blog too short!
Anyway, I agree with you.
Be transparent.
Scott
Lisa 2:46 PM on March 06, 2012
straight to the point. Actionable. Straight to the heart.
;o))
Claire 3:04 PM on March 06, 2012
I agree 100%. It's also important to remember that being leading a brand is not the same as being a brand. Here's a link to a great article about CEO Chip Conley, Facebook, Branding & Burning Man
http://www.cbsnews.com/8301-505143_162-51358555/chip-conley-should-i-take-my-burning-man-pics-off-facebook/
Ute Sonnenberg 3:43 PM on March 06, 2012
Well put. Exactly my vision on photography.
Steve Sheinkopf 6:14 PM on March 06, 2012
Except if when genuine, you are unlikeable...then don the mask
Keith Temple 6:52 PM on March 06, 2012
.....perhaps, brevity is the 'new transparency'....? Either way, I'm totally in agreement and found your post refreshingly to the point....Fondest regards
K
James Gradidge 4:40 AM on March 07, 2012
Remember KISS? David Bowie? Batman? To a performer and presenter, masks are a natural extension of the artiste's persona, and invaluable tools in the creation of mystery, intrigue and diversity. If you have no use for these, then discard them, but remember, there is more to the world than meets the eye.
ace artis 11:39 AM on March 07, 2012
Get your ads and video sent to a million people for free ! http://bit.ly/GetpaidforFreeJames
Geoff 1:01 PM on March 07, 2012
We started our band with this philosophy in mind. Just be real. Just be you. Express emotion with honesty. If it's not good enough for the masses, that's okay. It'll be good for our souls to create music from the heart...ironically, and perhaps not surprisingly, our band has been better received by audiences than any other project I've ever been a part of. Like you said, our being genuine is being rewarded.
Roger Hicks 4:54 PM on March 13, 2012
We always urge our our clients to be as transparent. Dealing with several bank clients, however, we run into compliance officers that want to include two page disclosures.
Warren Westberg 5:07 PM on March 13, 2012
Authenticity always sells. Anywhere. Anytime. Any place.
Mark Figart 5:51 PM on March 13, 2012
I believe we are talking about a couple different things here. "Brands" can and should be authentic, I would agree, and I also think brands express authenticity in a fundamentally different way than do people. An authentic brand can tell—and play a starring role in—fictional stories that are authentic if they resonate with a societal vibe. Individual transparency is a different sort of authenticity. There's more to it, but I thought this point worthy.
Warren Westberg 6:05 PM on March 13, 2012
May be true except whe the brand is a person