We recently released
HubSpot's 2011 Year in Review slide deck
, filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the
HubSpot software
and inbound marketing methodology. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too.
HubSpot Customer Achievements in 2011
HubSpot customers generated an average of 34,000 new leads per day in 2011.
HubSpot customers generated a grand total of 12.4 million leads in 2011.
HubSpot customers saw an average of 32% increase in leads per month in 2011.
HubSpot in 2011: A Timeline
- March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com.
- May 19: Mike Volpe named CMO of HubSpot.
- May 20: The Boston Globe names Co-Founder & CTO Dharmesh Shah the Top Innovator in High Tech.
- June 9: HubSpot wins BBJ's Top Places to Work Award for the 2nd year in a row.
- June 16: HubSpot acquires Performable.
- June 17: HubSpot CEO Brian Halligan named Ernst & Young Entrepreneur of the Year.
- July 12: The HubSpot App Marketplace launches.
- August 18: HubSpot acquires oneforty.
- August 23: HubSpot named the #2 Fastest Growing Software Company and the #33 Fastest Growing Company overall in the Inc. 500.
- August 24: HubSpot sets the Guinness World Record for the Largest Online Marketing Seminar with 10,899 attendees.
- September 15: 1,000 HubSpot customers and partners attend HUGS, the 2011 HubSpot User Group Summit .
- October 19: Deloitte names HubSpot the #8 Fastest Growing Company in North America.
- November 30: HubSpot is named one of America's 20 Most Promising Companies by Forbes.
- December 6: HubSpot launches free Marketing Grader tool to replace Website Grader.
HubSpot Company Milestones in 2011
- 85% of customers said they'd recommend HubSpot.
- HubSpot's customer growth increased by 55% from 2010 (3,855 customers) to 2011 (5,961 customers).
- HubSpot's global footprint grew to 43 countries by YE2011.
- HubSpot's employee growth increased by 73% from 2010 (176 HubSpotters) to 2011 (304 HubSpotters).
- By the end of 2011, HubSpot User Groups (HUGs) had sprouted up in a total of 30 U.S. cities (33 cities worldwide) .
- HubSpot grew its revenue by 81% from 2010 ($16 million) to 2011 ($29 million).
HubSpot Software Milestones in 2011
- HubSpot launched an improved Marketing Dashboard with monthly goal tracking.
- HubSpot added A/B testing and analytics features , such as the call-to-action module.
- HubSpot added fully integrated email marketing capabilities.
- HubSpot improved its lead management tools to incorporate more data and flexibility.
- HubSpot launched enterprise lead nurturing tools so users could create highly targeted email campaigns in seconds.
- HubSpot launched a custom lead grader app that allows users to customize their lead scoring capabilities.
- HubSpot rolled out automatic mobile optimization of HubSpot email and web pages hosted on the HubSpot CMS.
- The HubSpot App Marketplace grew to offer 46 applications , boast 22,329 installations , and be used by 65% of HubSpot customers .
- The HubSpot Service Marketplace was home to 59 service providers and made 3,390 transactions , which totaled $4.4 million .
A big thanks to all of HubSpot's customers, partners, and investors who made 2011 such a huge success!
john chambers 5:20 AM on March 21, 2012
The only thing I have learned from Hubspot is that many of the "guest blogs" have been very good -- not necessarily of any direct use to me, but still very good ... often 'exceptionally good'. So thank you to the writers/blog-ers.
On the other hand, without any exception, Hubspot's own "customer service" is about as mindless, grim and utterly useless as it is possible to get.
Pam McNamara 8:50 AM on March 21, 2012
Sending blog love HubSpot's way --
http://prairieorange.com/2012/03/21/amazing-hubspot/
Pamela Vaughan 11:23 AM on March 21, 2012
@John: Thanks for the compliments on our blog content -- we appreciate it! Regarding your not-so-great experience with HubSpot's customer service, I'm sorry to hear it. We'd love to hear some more detailed feedback from you about it, so I'm going to have someone from our customer team reach out. Hopefully we can improve and meet your expectations!
@Pam: Thanks so much for the love!
Marcus Sheridan 11:24 AM on March 21, 2012
2011 really was an exceptional year for HS. You guys have pushed hard to get better, and I for one really appreciate that. Keep on pushin...
Pamela Vaughan 2:29 PM on March 21, 2012
Thanks, Marcus! We sure will :)
Pat Chiappa 9:14 PM on March 21, 2012
You know when you make a big decision about where to spend your marketing dollars - and you wonder if you made the right decision?
We did when we signed up w/Hubspot and are super proud to be affiliated with such a winner of a company!
Keep up the fantastic work - love you guys!
Micky 1:03 PM on March 26, 2012
I have to say that I'm not happy with Hubspot. When I purchased my annual membership, the sales rep didn't let me know that there was a 30-day free trial, nor did he inform me that I could pay for the service on a monthly basis.
After using the service for a few months, I realized that I could do these tasks on my own - manually, saving myself $3,000 per year.
Additionally, it's not posting to my LinkedIn account and Google can't even find my company if I type in the company name!
When I called to cancel the account and ask for a pro-rated refund (like many service providers allow - ie GoDaddy, etc), they refused. My account rep sent me to the collections manager, Rob. He refused to cancel the account too.
He said he was choosing to "honor the contract terms between the two firms". Now I'm stuck with an expensive service not relevant for a small start-up company on a shoe-string budget.
In the end, you don't need hubspot to particiapte in social marketing. It's just a tool. The important thing is to do the activities, and the traffic will come. Don't buy Hubspot! Do the tasks manually first. When it's working manually...then use an marketing automation solution.
Mike Volpe 11:40 PM on March 26, 2012
@Micky - I am very sorry to hear about your experience with HubSpot. I am having someone reach out to talk to you.
Thanks,
Mike Volpe
CMO @ HubSpot
Micky 10:27 AM on March 27, 2012
Thank you for your support. I have felt that my request hasn't been unreasonable. I'd even be willing to switch to a monthly program and pay the difference in higher fees since the membership began.
I'll keep you posted on what the final answer is...