More and more marketers are jumping on the mobile-optimization bandwagon, but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results.
Consider this if you're not totally convinced of the importance of sending mobile-friendly emails: email opens on mobile devices increased 34% from April 2011 to September 2011, while the relative number of opens on webmail and desktop decreased by 11% and 9.5%, respectively. So tell me, how long do you really want to wait before optimizing your emails for mobile?
Probably not much longer, right? If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. Take a gander at these great visualizations that explain the booming mobile email market!
7 Awesome Mobile Email Marketing Infographics
1) Email Viewing Habits by Litmus
2) Email in Motion by Return Path
3) Mobile Email Marketing by Marketing Technology Blog
4) Anatomy of the Perfect Mobile Email by Litmus
5) Strong Signals: Mobile Email Marketing is Connecting With Consumers by e-Dialog
6) How Small Businesses Use Apps to Drive Email List Growth by Constant Contact
7) Using Mobile Channels to Grow Your Email Database by Silverpop
What are your favorite mobile email infographics on the web? Share them in the comments!
Image credit: Robert S. Donovan
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Stephanie M 1:48 PM on May 21, 2012
Cory,
This was a great read! It helped me understand just how important and big mobile marketing has become. In fact, I was wondering if you can send this to me in a user friendly printable format that I can share with my team. Is this possible?
Thank you for a great article post!
-Stephanie M
Martin Levi 3:26 AM on May 22, 2012
The width of the articles on HubSpot's web page template is completely unsuited to displaying infographics. Because you are only using about a third of the page width for article content you are shrinking the size of the infographics to a point where many of them are completely unreadable. This is even more unfortunate considering that the right side third of the page is mostly blank.
P.S. This is always the case when you blog with infographics.
P.P.S. I am reading this from a laptop, not a phone or tablet.
Internet Marketer 7:39 AM on May 22, 2012
Its new era of SEO. All we know Mobile optimization is on demand these days, as we know it effect the results. More and more people uses mobiles to access internet. So this is very good post. Try to write some more useful post.
Justine Jordan 12:30 PM on May 23, 2012
Hi Corey,
Thanks for featuring our infographic on your blog post! I did want to mention that #4, Anatomy of a Perfect Mobile Email, is also a Litmus graphic (rather than iMocial). The original post can be found here:
http://litmus.com/blog/anatomy-mobile-email
Let me know if you'd like any of the full-resolution graphics to link from your post. As a previous commenter mentioned, some of these are a bit hard to read. I'm happy to provide a larger version.
Cheers,
Justine
Ann Swanson 1:55 PM on May 25, 2012
I enjoyed this very much - relevant topic and great info. However, I have to agree with Martin above on readability. I wanted to read the details on the infographics, but some text way too small. Thanks, Ann