A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week

by Corey Eridon

Date

June 3, 2012 at 9:00 AM

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It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. Between new feature releases on your favorite (or maybe not) social networks, websites still recovering from the recent Google Penguin updates, and the usual thought-provoking inbound marketing content that fills our tweet streams, we have a lot to catch up on. So here's a distilled version of all that industry awesomeness in case you missed it while trying to squeeze a five-day work week into four ;-)

Recovering From an Over Optimization Penalty From SEOmoz

First, let's visit Nick Eubanks at SEOmoz to learn more about the recent Penguin algorithm update from Google -- if you haven't read it yet, you can get a quick recap here. This post is useful because it gives us a step-by-step walkthrough of how an actual company who was dinged in the SERPs by the Penguin update recovered its listing positions. So if you or one of your clients is struggling with this problem right now, this post will give you insight into how you can begin to repair your organic search presence.

Why Enterprise SEO Shouldn't Focus Solely on Keywords From Search Engine Land

Continuing on the SEO train, this blog post by Ian Lurie gives us insight into an oft-overlooked topic -- how enterprise organizations should approach SEO. Because it's different than the approach many SMBs should take, and one critical difference is that there really shouldn't be an incessant focus on keyword optimization. Plus, it opens with a joke -- might as well have a chuckle while you read about site crawls.

Facebook and Google+ Feature Changes

Man alive there was a lot of inbound marketing news this week. First, Facebook announced the launch of Promoted Posts that lets us extend the reach of our page content. Then, Google+ rocked our worlds with the death of Google Places, which was officially replaced with Google+ Local. That's right, local businesses, now you have to use Google+! Muahaha. Finally, Facebook came back again to make our lives easier by allowing us to schedule our posts for the future, and letting us assign page admins to certain roles that limit (or increase) their ability to make changes to our brand's social presence.

Is Pinterest Really Leading to Product Purchases? From eMarketer

There's been a ton of hoopla around Pinterest as of late, but does it actually lead to product purchases? eMarketer just released some data to let us know! Juicy data? You sure know how to make a marketer swoon, eMarketer.

10 Reasons to Develop for Android First From Marketing Pilgrim

Finally, Craig Palli at Fisku helped add fuel to the Android vs. iOS fire with this post that asserts those developing (or thinking about developing) a mobile app should first develop for Android, not iOS. Sneak peak: the Android market's bigger, and there are fewer privacy constraints. You'll have to keep reading for the other 8 reasons!

What other good inbound marketing content did you find circling the web this past week?

Image credit: NS Newsflash

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