Twitter's New Search Features, And Other Marketing Stories of the Week

    by Allyson Galle

    Date

    July 15, 2012 at 9:00 AM

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    Aren't Sunday mornings so bittersweet? You know you still have one full day of "me time" left, yet Monday is just around the corner. But hey, there's still time left to recharge, soak up that much-needed family time, and enjoy that delicious Sunday brunch with your friends. And if you're an over-achiever like most marketers are and want to get a head-start on the work-week, well, there's always the marketing round-up.

    So in between your Sunday morning coffee and crossword puzzle combo and your afternoon bike ride with the kiddos, catch up on some inbound marketing news you may have missed over the past week right here!

    How to Use Twitter's New Search Features, From Mashable

    I have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. They've incorporated several new features into Twitter's search function, including search autocomplete, which suggests completed search terms as you enter your queries (much like Google!); related search suggestions, which displays similar, clickable search terms at the top of your results feed; results from people you follow, which allows you to view tweets from your network only when searching; and more. Time will tell if the features will provide accurate results in all cases, although they certainly sound promising for streamlining a Twitter user's search experience. Check out the full story here. 

    Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch

    I'm seriously considering making "So what did Facebook do this week?" a regular feature here in the marketing round-up. This week we're turning to the folks over at TechCrunch so they can shed some light on Facebook's latest tweak. Basically, Facebook has added "read receipts" to every post made within a group, indicating exactly who has seen a particular post made within that group. This feature will be rolling out to every Facebook user, not just group administrators. Once you have it, when you visit your Facebook groups, you'll see a little note beneath each individual post indicating the number of people who have viewed it. An expanded view will also show which group members are among the people who have seen it. This seems like a useful new feature to quickly gauge the reach of the content you post in the groups you belong to or manage. Check out the full story here.

    7 in 10 Use Only Mobile For at Least One Web-Based Activity, From MarketingProfs

    Mobile phones and tablets continue to gain traction in terms of adoption. This week, MarketingProfs reported on a study conducted by Prosper Mobile Insights, which found that 7 out of 10 mobile phone and tablet users utilize only their mobile devices for at least one web-based activity. The highest-reported activity was email, with 51.1% claiming to solely use their mobile devices for checking email. What does this mean for you? It's time to optimize your emails for mobile. Your audience is already waiting, and patience is likely not one of their greatest strengths. Check out the full story here.

    Were You Hit by Negative SEO? From SEOmoz

    SEOMoz's Dr. Pete brings us this story about his investigation into widespread claims of websites getting hit by 'negative SEO,' defined as "anything malicious done to harm your site's rankings." Many companies are afraid, especially in the wake of Google's Penguin update, of their competitors attacking their SEO by "launching a series of widespread, low-quality links over a variety of root domains." What on earth does that mean, you ask? In laymen's terms, a negative SEO attack is happening when you notice, over a period of weeks, massive and unexplained growth in the amount of inbound links coming to your website from spammy, low-ranked, or malicious websites. These types of links bring down your website's SEO authority due to their own untrustworthiness. It all sounds pretty scary, but Dr. Pete believes it happens more infrequently than people's paranoia leads them to believe. Check out the full story here.

    The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM

    This story comes to us from the All Things WOMM blog. Author John Bell of Social@Ogilvy relays to us the tale of Bev, a vending machine that dispenses drinks in exchange for tweets or Facebook shares. That's right! Bev lives in Cape Town, South Africa, and the BOS Iced Tea she dispenses cost only 140 characters -- no actual money changes hands. Bell raises some interesting points about the ethics of paying via endorsement, the muddy waters between endorsement and misdirection, and even whether such a product endorsement is the best use of Twitter. Check out the full story here.

    What marketing stories were intriguing to you this week? Share them in the comments!

    Image Credit: waferboard

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