98% of Americans Distrust the Internet, And Other Marketing Stories of the Week

    by Allyson Galle

    Date

    July 22, 2012 at 9:00 AM

    Will Claytonintroductory3

    Did you hear? We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw). Although we may be 6 years old now, thankfully HubSpot is like fine wine -- our software only gets better with age! So help us keep the celebration going by joining us in reading the best inbound marketing stories of our birthday celebration week.

    98% of Americans Distrust the Internet, From Mashable

    This one comes to us from Mashable, reporting on a recent Harris Interactive survey of 1,900 Americans asking them about their trust of the internet. The study revealed that a whopping 98% of Americans distrust the information they find on the internet, with 94% claiming that "bad things can happen as a result of acting on inaccurate information online." In addition to fearing things such as wasting time or computer viruses, marketers need to be aware of the worries that many of their leads and customers likely hold, including ads (59%), outdated information (56%), and self-promotional information (53%). Check out the full story here.

    Foursquare Launches Local Updates, Allowing Businesses to Talk to Loyal Customers, From Foursquare

    This one comes straight from the horse's mouth. Foursquare's blog reports that the location-based social network has officially launched a service called Local Updates, which will allow the one million businesses that have claimed their location to communicate with users who check in frequently. While this has immediate implications for restaurants and retail stores, it's also huge for small businesses and other companies that have been looking to leverage location-based social media but weren't sure how to capitalize on their Foursquare presence. The addition of some pumped-up analytics isn't too bad for marketers looking to utilize the network, either. Check out the complete story here.

    What Types of News Go Viral on YouTube? From MarketingProfs

    MarketingProfs is responsible for this interesting report on a study conducted by PEJ on the types of news content that go viral on YouTube. While professional news organizations' content dominated the numbers (comprising 51.2% of the viral content), user-created news content accounted for over one-third (39.2%) of the content that went viral during the study's fifteen-month period. The survey also found that a whopping 70% of YouTube traffic comes from outside the United States, and that viral content tended to be devastating or graphic (35.4%), controversial (31.2%), or humorous (18.5%). Check out the full story here.

    Magic Mike's Guide to Seducing Your Audience, From Copyblogger

    We have Copyblogger to thank for taking the, um, visually stimulating movie Magic Mike, and turning it into a fascinating marketing lesson, backed with case studies for every tip. As the protagonist of the movie demonstrates, knowing what your product means to your target audience is key: while Magic Mike's product is, in fact, views of his body, it is also an escape from reality for the women who patronize his club. Other tips include grabbing your customers' attention in ways that delight them, providing consistently compelling content, and rewarding loyal fans. Check out the complete story here.

    How to Communicate "Quality" Through Your Email Marketing, From Smart Insights

    Our last story comes to us from the Smart Insights blog, and it's the first email marketing article we've featured in awhile. The piece takes its readers through every step of the email marketing experience, from email design functionality to the voice of the email, and provides a checklist of questions to ask yourself before finalizing an email. For example, when verifying the voice of your email, make sure you're sending an error-free, jargon-free email that doesn't sound like an unmodified template. Or, when it comes to email design functionality, is the email mobile-optimized? How will it look if the recipient's preferences are set to automatically block images? Check out the full story here.

    What are some other helpful inbound marketing stories you came across on the web this week?

    Image credit: Will Clayton

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