Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers?
Marketers.
Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.
Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.
19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing
1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!
2) 40% of people will respond better to visual information than plain text. (Source: Zabisco) Tweet This Stat!
3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab) Tweet This Stat!
4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex) Tweet This Stat!
5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz) Tweet This Stat!
6) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement. (Source: Simply Measured) Tweet This Stat!
7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) Tweet This Stat!
8) 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber) Tweet This Stat!
9) 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber) Tweet This Stat!
10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic) Tweet This Stat!
11) Pinterest drives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet This Stat!
12) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen) Tweet This Stat!
13) Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube) Tweet This Stat!
14) 700 YouTube videos are shared on Twitter every minute. (Source: YouTube) Tweet This Stat!
15) Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa) Tweet This Stat!
16) Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen) Tweet This Stat!
17) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos) Tweet This Stat!
18) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet This Stat!
19) Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer) Tweet This Stat!
Have you had success using visual content? Share the ways you're integrating visual content into your marketing strategy in the comments!
Image credit: Pink Sherbet Photography
Inbound Marketing Blog Feed
Diana Schneidman 2:12 PM on August 06, 2012
Yes, the photo is good but I love how you have made each of the 19 statistics so easily tweetable. I retweeted one and it really communicated an interesting fact instead of just a scintillating headline.
Roni 4:12 PM on August 06, 2012
This article offers a variety of interesting stats showing the importance of visual content. I enjoyed reading it and recommend it to anyone interested in marketing.
Marci Robins 4:26 PM on August 06, 2012
Is anybody else having problems downloading the Pinterest Ebook?
I can not get it to download successfully. Help!!
Pamela Vaughan 4:30 PM on August 06, 2012
Hi Marci: What problem are you running into. Check this out and let us know if you're still having problems (http://www.hubspot.com/ebooks/instructions-to-downloading-hubspot-ebooks/). Happy to help! - Pamela | HubSpot Blog Manager
Pamela Vaughan 4:31 PM on August 06, 2012
Hi Marci: What problem are you running into? Check this out and let us know if you're still having trouble (http://www.hubspot.com/ebooks/instructions-to-downloading-hubspot-ebooks/). Happy to help! - Pamela | HubSpot Blog Manager
Catherine Tatum 5:38 PM on August 06, 2012
I too liked how you made the stats very tweetable! Pinterest is driving more traffic to my website www.classiclegacy.com also.
Tracy 8:07 PM on August 06, 2012
I find it amusing that the article is promoting visual content but each stat is available to tweet... as text :)
Tarjinder S. Kailey 12:01 AM on August 07, 2012
A very good and unique post Amanda. I enjoyed reading your post while tweeting... ;-)
Nazmul Alam 12:20 AM on August 07, 2012
Very interesting and nice article. information are worth to read and learning a lot from it.Every inbound marketers should read this and develop a killer strategy how they attract more traffic and generate leads.
Lakshmi 2:26 AM on August 07, 2012
Being for 16 years in this online advertising industry, www.rage-india.com happens to drive majority of its traffic through Facebook and Pinterest. These stats will be more helpful for further marketing initiatives for our clients across the globe as well. Thank you for compiling this fantastic post Amanda.
Stanley Rao 3:29 AM on August 07, 2012
images play a very important role in what ever you do..it is believed that if the pics is attractive then it attracts the readers too
Michal 5:29 AM on August 07, 2012
The only reason why we're so glued to text is that search engines are essentially text-based. Once they figure out how to include visual information into algos, visual content might triple or quadruple in importance. And not just in social media, but in SEM and SEO too.
Phuong Le 5:39 AM on August 07, 2012
mages play a very important role in what ever you do..it is believed that if the pics is attractive then it attracts the readers too
Merr 7:53 AM on August 07, 2012
Awesome post to wake up to! I'll have fun translating these points into concrete recommendations for social (cause) marketing. Thanks for the good stuff!
Vicki 11:07 AM on August 07, 2012
I 100% agree with this post. Great information, I really enjoyed reading it. I work as part of a marketing firm and there is often disagreement when discussing including images. I think it is a necessity to include visual images
IWP 3:18 PM on August 07, 2012
Nothing grabs your attention like visual images. If you don't understand this, you are doomed.
Lucas 3:33 PM on August 08, 2012
Hey Everyone,
Wanted to say hi from Venngage. If anyone wants to try creating an infographic or has any questions don't be a stranger and say hi!
Cheers,
Lucas Walker
CMO @Venngage
MIke 8:39 AM on August 09, 2012
Great article. Love the engagement functions you built in with each section having the ability to tweet. Most people are visual so I agree with your assessment. People have also gotten lazy - they only want to read headlines or 140 characters. Imagery, Infographics and such, make it easier to engage.
Thanks for your thoughts
Elizabeth 9:24 AM on August 10, 2012
Thanks for making these links so easy to share!