Didn't make it to Boston last week for INBOUND 2012? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah?
Well, you're in luck! The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3, and lots more -- is in the video below. You can also skip to certain parts of the keynote using the links following the video.
INBOUND 2012 Keynote Address: Announcing HubSpot 3
Here's a jump-to guide for specific sections of the video:
Introduction to Inbound Marketing: Brian explains how the 20th century marketing playbook has been replaced by inbound marketing.
The Future of Inbound Marketing: Using Amazon.com as an example, Brian describes how great inbound marketing is a marriage of content and context to create marketing people love.
HubSpot 3 Announcement: Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for.
How HubSpot 3 Makes 1+1=3: Dharmesh explains that, like the iPhone, the magic of HubSpot 3 is not in its individual features, but in the possibilities that open up when all of its features are offered in a single, integrated tool.
Dharmesh Starts the Tour of HubSpot 3: Dharmesh explains that HubSpot 3 includes over 100 new features, launching on September 1, 2012. He highlights the following key applications:
- Contacts: a centralized marketing database, organized in a timeline format
- Social Contacts: the ability to segment your contacts based on their engagement with your social media channels
- Landing Pages: an easy way to create, test, and track beautiful landing pages
- Smart Calls-to-Action: a new tool to create and test calls-to-action, then target them to specific segments of your website visitors
- Email: easy-to-use email marketing, integrated with your marketing contacts database
- Workflows: an application that allows marketers to create a series of automated actions to nurture their leads
HubSpot 3 Case Study: Dharmesh introduces a video showing how one of HubSpot's toughest customers is using HubSpot 3.
Introducing the Mobile App: Brian announces the launch of HubSpot's iPhone app, including mobile versions of Sources, the Dashboard, and Contacts.
Marketplace Announcements: Brian shows a video explaining some of the new features in the HubSpot App Marketplace and Services Marketplace.
What Lies Ahead: Dharmesh concludes with a few hints of things to come.
What were some of your favorite highlights from Brian and Dharmesh's keynote address? And if you missed INBOUND 2012, registration is already open for INBOUND 2013!

Jill Fratianne 5:03 PM on September 04, 2012
Best quote of the show - " Mo' databases, mo' problems" - Dharmesh
So proud to be there!
Todd Hammill 5:10 PM on September 04, 2012
Exceptional conference! Can't wait until the Hubspot3 migration completes. Love the app!
Daniel Lynton 5:30 PM on September 04, 2012
1+1=3 is a culture shift for us, and likely for many of our fellow attendees. Thank you for opening our eyes, HubSpot. And for releasing such a beautiful product upgrade!
Scott M Wasserman 5:38 PM on September 04, 2012
As a new VAR, That presentation was the Bomb!! Cannot wait to see it in action!
Chris Markham 8:27 PM on September 04, 2012
Presentation of Hubspot 3.0 had me whooping and texting expletives and I'm British so that's quite out of character. However disappointed no helicopter in this video:-)
Tarjinder S. Kailey 3:07 AM on September 05, 2012
Every development in the internet society indeed offers incredible advantage most especially that mobile app nowadays are gaining more prestige. Completion of the Hubspot3 will surely be another hit!
Gary Stockton 11:47 AM on September 05, 2012
:-( it stops at the 1hour mark, does not download the remaining content, stops in middle of Mike Volpe's case study video. Is there perhaps a way to post the back half of the video so we can see remaining content.
Pamela Vaughan 12:10 PM on September 05, 2012
Hi Gary: I just checked the video, and the parts after the 1-hour mark are loading fine for me. Can you try again? Maybe it's your internet connection.
Chris Windley 12:12 PM on September 05, 2012
Thanks for posting this. Very interesting video.
Nader Mah 12:37 AM on September 06, 2012
Although HubSpot 3 has many new features which I love. I'm expecting more.
The technology has already been invented, they just need to use it.
Marketers needs are clear, implement it.
Gary Stockton 6:23 AM on September 06, 2012
Hi Pamela, must have been our network acting up. Pulled it up at home and the rest of the video played out. Nice to see Maggie G. in the video. Great job guys, wish I could attend your events, they look like a lot of fun.
Pamela Vaughan 9:43 AM on September 06, 2012
Glad you got it to work, Gary! There's always INBOUND 13 ;-)
Nikki 4:21 PM on September 07, 2012
The part where Dharmesh is supposed to introduce a video showing how one of HubSpot's toughest customers is using HubSpot 3 is actually a HS3 promo video...?
Ritch Brandon 4:23 PM on September 07, 2012
Can't wait to roll 3 out to my clients (and my own firm!)! Great presentation and exciting changes to come.