60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]

by Corey Eridon


October 2, 2012 at 4:30 PM

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We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media, how mobile is transforming marketing, and the importance of user-generated content.

But we've rarely written about how all three of these concepts are working together to change the world of marketing.

That's why we're pretty glad Symphona Teleca took on the task in this data-packed infographic, "The Meaning of Like," about the way smart devices and social analytics are completely transforming the retail space. Take a look at some eye-opening data about how shoppers are using social media and mobile devices, and how that is completely changing the way retailers market their products. Or at least, how it should be changing retail marketing!

(click image to enlarge)

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Are the changing habits of shoppers motivating you to adjust your marketing strategy?

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