Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched).
But it seems like the folks over at the Pin headquarters -- even if they've done so unintentionally -- are giving those businesses a little nudge with their latest feature rollout. Pinterest has started to roll out website verification for profile pages. This feature is intended to let other pinners learn more about the people they're following on Pinterest. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. Users will also see a checkmark next to your domain in search results and on your profile.
Website verification is not available for all Pinterest accounts quite yet, so if you don't see it, just sit tight over the next week or so, as they're doing a progressive rollout.
Alright, let's walk you through how to verify your website, because although the feature is pretty straightforward, the process gets a little sticky if you're not super tech savvy.
How to Verify Your Website on Pinterest
Step 1: Log in to your Pinterest account, and go to 'Settings.' Check to ensure you've listed your website here before clicking the 'Verify Website' button.
Note that Pinterest only supports verification for top-level domains, like www.hubspot.com, or www.yourcompany.biz. Also, if you're an ecommerce business who uses sites like Etsy, Shopify, or eBay as your main site, you won't be able to verify your website on Pinterest at this time because they don't allow you to upload HTML files -- a key step in this process which we'll cover in Step 3. Similarly, certain content management systems, HubSpot's included, won't let you add a file to the root folder, meaning verification isn't possible at this time. Pinterest IS working on a solution to this, though -- verification through meta tags -- so stay tuned.
Step 2: On the next page, you'll see these instructions. Follow them. (We'll show you how.)
Click the bold 'Download the HTML verification file' to download the file, which will take you to a confirmation screen. Just click back here to this screen and continue on to the next step.
Step 3 (Pinterest's Step 2): This is the kind of weird part. You'll have to upload that file you just downloaded to your web server. Be sure not to upload the file to a subfolder, or Pinterest won't be able to find it. If this is confusing to you, find your office techie with access to your server, and he or she will be able to do this in, like, 10 seconds.
Step 4: Complete the process by clicking the bold 'Click here' text you see on the verification screen. Pinterest will then check your website for the HTML file they gave you, and verify it. You'll see a success message once the process has completed. Now, instead of your profile looking like this:
It will look like this!
Only, you know, not grayed out. The highlight's for dramatic effect, people! Now, other pinners will more easily be able to discover more information about your business. After they see all the awesome content you're pinning, you can bet your buttons they'll want to!
Update for HubSpot Customers: How to Verify Your Website if You Use HubSpot's CMS
For HubSpot customers whose website is on the HubSpot CMS, the process is slightly different. Here's how to verify your website:
- Log in to your Pinterest Account and go to Settings>Profile>Website.
- Click on the 'Verify Website' button to the right.
- Download your HTML verification file. (Hint: It should look something like this: pinterest-xxxxxx.html)
- Upload this file in your HubSpot portal in the File Manager.
- Navigate to the Page Manager, and create a new page.
- Change the URL of your new page to include your Pinterest HTML file (For example: www.hubspot.com/pinterest-xxxxxx.html)
- Go back to the File Manager and click 'View/Edit.' Copy your Pinterest verification file's HTML.
- Return to your page with the Pinterest HTML file in the URL, and create a new HTML Module.
- Paste the HTML you copied in the File Manager into the module, and click the 'Go to Pinterest' button after you enter it.
Will you be verifying your website on Pinterest? Do you think this signals steps toward more Pinterest features tailored to businesses?
Image credit: stevendepolo